Rockstar Games, the folks behind the Grand Theft Auto series, have announced to be working on its "next great franchise,” which will be available exclusively for the PlayStation 3 console. No details were offered on just what that franchise might be, though.

Sony says that the title being developed isn't L.A. Noire, another PlayStation 3 exclusive that Rockstar is expected to release sometime next year. On the official PlayStation blog, Director of Third Party Relations, Michael Shorrock, said:

"Rockstar really wanted to make a game that you can truly only do on PS3, harnessing the power of CELL and Blu-ray disc and this deal lets them do just that.. This is really a win-win situation for both companies.
Exclusive game titles drive console sales and could help the PS3 in its struggle to rise from its third-place position among current-generation game consoles. But will Rockstar’s next big hit be released on time to make a difference? Unfortunately, we won't find out much more about this new title or when it will be released, as Sony was required to sign a non-disclosure agreement.