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Asustek seeks to be in top 3 notebook vendors

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On September 6, 2007, 11:32 AM EST

Move over Acer, Asustek wants to knock you off and take your place. Asustek has lofty goals for their mobile PC business, aiming to take the number three spot worldwide in a mere six years for notebooks – quite a feat, even for a company that is already king of desktop motherboards.

The CEO of Asustek said that over the course of the next three years, their notebooks will push them into the top five, then continuing on from there the three years after. They plan to do this by sticking to “mainstream” and high-end units, so likely they won't be engaged in price wars with companies like HP and Dell who offer sub-$600 notebooks. However, those low-cost units make up a significant portion of the market, so they must have some other plan.

Given that an Asustek laptop is something almost unheard of currently, they are definitely making some bold claims. I wouldn't mind seeing them try, however.

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