Most Popular
| Top Stories | Commented | Featured |
Weekend Open Forum: Have you upgraded to Windows 7 yet? What is there to like/not? featured
Tech Tip of The Week: Turn Off your Display Using a Windows Shortcut and More featured
Netflix PS3 streaming arrives tomorrow
Dell's ultra-thin Adamo XPS to ship soon for $1,799
Windows 7 crushed Vista in early launch sales
AMD and PC vendors delay products amid GPU shortage
TS Community
| User Gallery | Recent Discussion |
 Clouds by bnreddy |  GBA screen collection. by God Of Mana |
 Temporary Setup by Obi-Wan Jerkobi |  TechSpot at CES 2007 by Julio |
TechSpot RSSInformation Technology
Apple wants to slash TV show prices in half?
In an aggressive bid to push digital video sales, and thus drive lucrative iPod/iPhone sales, Apple is talking to television networks about cutting the price of TV show downloads through iTunes in half, according to entertainment industry journal Variety.
Apple argues that volume of sales for TV shows will rise dramatically as a result of the price cut, but the idea is not going over too well in Hollywood. Studios are concerned about the potential impact these prices would have on DVD sales which have traditionally been an important source of revenue for the studios.
Case in point: NBC Universal just released "Heroes" on DVD, with most retail outlets charging about $40 for the set of 23 episodes. If Apple had its way, the same set of episodes would cost less than $23, potentially making the DVD -- despite its myriad bonus features -- less appealing to consumers.
Apple has proven that at a reasonable price, lots of people are willing to pay for music, and although its video store isn't nearly as popular as its music store, if Apple can actually deliver on 99-cent TV shows they could soon be taking over the video download market as well.
Apple argues that volume of sales for TV shows will rise dramatically as a result of the price cut, but the idea is not going over too well in Hollywood. Studios are concerned about the potential impact these prices would have on DVD sales which have traditionally been an important source of revenue for the studios.
Case in point: NBC Universal just released "Heroes" on DVD, with most retail outlets charging about $40 for the set of 23 episodes. If Apple had its way, the same set of episodes would cost less than $23, potentially making the DVD -- despite its myriad bonus features -- less appealing to consumers.
Apple has proven that at a reasonable price, lots of people are willing to pay for music, and although its video store isn't nearly as popular as its music store, if Apple can actually deliver on 99-cent TV shows they could soon be taking over the video download market as well.
Related Stories
