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Sony expects Blu-ray to take 50% of the market in 2008

By Justin Mann

On April 7, 2008, 3:24 PM

With HD DVD out of the picture, Sony's challenge for Blu-ray is still threefold: competition against standard DVDs, people's wallets and limited selection. The vast majority of optical media in use today for movies is DVD. In both home entertainment centers and PCs, it is the ubiquitous format. The library of movies available on DVD is vast, and a DVD player can be had for dirt cheap. That said, Sony has starry eyes for its beloved DVD successor and thinks that Blu-ray will become huge this year.

In fact, Sony's expectations are for Blu-ray to take a massive 50% of the global market, or more than double the current amount of deployed units today. The Japanese giant claims they'll have this done before the end of this year, which is quite the lofty goal. Will they be able to do it?

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  1. April 7, 2008 3:40 PM
    icye said:
    Sony executives should bring themselves back into reality because there is no way Blu-Ray will take 50% of the global market.
    Reply
  2. April 7, 2008 4:34 PM
    jesse_hz said:
    I'll believe that when I see it, and does anyone have a link to the current figures?
    Reply
  3. April 7, 2008 9:19 PM
    howzz1854 said:
    they just claimed it themselves that we wouldn't see a sub $200 BluRay player by the end of the year, how is that suppose to ease the consumer's wallet and take %50 of the global market!. someone at SONY is smoking too much pot.
    Reply
  4. April 8, 2008 7:23 AM
    windmill007 said:
    Yeah you need to make the entry price lower...Much Lower. For the general market to start buying in I think you need to get below $100.
    Reply

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