At the lowest end of the spectrum, the parts will go for an estimated $90, topping out at around $279. The price gap will let a single CPU target multiple sections of the CPU market, which various types of the Core 2 and Core 2 Duo have done well. They are definitely keeping the heat on AMD.
The Havendale processors will feature a Platform Controller Hub, Intel's successor in the ICH lineup. It will replace the ICH9, and will remove the need for a northbridge due to the higher level of integration on the CPU. These CPUs will likely be released under the Core brand.