Most Popular
| Top Stories | Commented | Featured |
ATI Radeon HD 5570 Review featured
AMD's six-core Thuban to have feature like Turbo Boost?
Google to launch Twitter-like service for Gmail
Intel Core i5-based MacBook Pros coming soon?
Intel unveils Itanium 9300 series enterprise processors
Netflix to roll out 1080p streaming later this year
TechSpot RSSIndustry News
BMW uses Microsoft Surface to customize cars
Buying a new BMW looks set to become a much more hands-on process, with the German car maker hoping to entice potential customers by using Microsoft’s Surface computer to configure the cars. Dubbed the BMW Product Navigator, the new system lets users customize their future car by placing small tiles onto the screen and then watch a computer-generated video of the vehicle in action.
Potential buyers can customize their new car’s interiors and exteriors in an interactive way and then take the results home via email, printed or saved to a USB drive. There’s nothing ground-breaking and it’s not surprising either to see BMW adopting new technologies, but it’s still incredibly cool. The company has not yet specified when the BMW Product Navigator kiosks will be widely available, though.
User Comments (1)
Post a comment| Serag on December 1, 2008 1:55 PM | It's ridiculously amazing how turning the use of such simple
ideas into a huge thing in marketing like this...It's simple
but it would get them lots of new customers who like the
idea of "customizing" their new ride!
|
