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Apple: No reasonable person would believe our ads
Apple has had its share of problems in the recent past over their marketing claims that the iPhone 3G is “twice as fast for half the price” of its predecessor, from ads being pulled in the UK to lawsuits being filed against the company for allegedly misleading customers as to what the device is truly capable of.
Sure, many of the complaints levied against the company are questionable (to say the least) but Apple’s latest response regarding this particular matter is quite interesting, with the company essentially saying that anyone who takes their ads literally is a fool.
Perhaps they are right to some extent, it’s no secret that companies tend to ‘stretch the truth’ in their advertisings, but when the statement is believable enough (twice as fast, half the price) and supported with a misleading simulated video showing the product in action, you might be pushing it. Apple has already moved to dismiss some of the iPhone 3G lawsuits filed against them, but this one in particular alleging the company falsely advertised the handset's performance is still alive and could be one interesting case to follow.
Sure, many of the complaints levied against the company are questionable (to say the least) but Apple’s latest response regarding this particular matter is quite interesting, with the company essentially saying that anyone who takes their ads literally is a fool.
Perhaps they are right to some extent, it’s no secret that companies tend to ‘stretch the truth’ in their advertisings, but when the statement is believable enough (twice as fast, half the price) and supported with a misleading simulated video showing the product in action, you might be pushing it. Apple has already moved to dismiss some of the iPhone 3G lawsuits filed against them, but this one in particular alleging the company falsely advertised the handset's performance is still alive and could be one interesting case to follow.
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User Comments (7)
Post a comment| poundsmack on December 3, 2008 12:40 PM | welcome to the real world Apple, where reasonable people are
less common than people who as sheep. your average person is
inteligent, knows the basiscs in life, but for the most part
will believe anything they see on TV. especialy since those
adds spur stories in news papers and online message boards
that further perpetuate the cycle. if you say something over and over again, loud enough, and with very little push back (MS started their add campaign wayyy to late) people will believe anything. with that in mind I, Poundsmack, run the entire internet. go to yahoo.com and search my user name. if uneducated people say the number of search results that brings up and no one said that my claim was false or inacurate I bet you anyhting people would by into it.... its not really the advertisers fault, more peoples fault for not researching anyhting and expecting ot be spoon fed all their information. Its like people who go buy a car without researching it a little. they got it because it "looks nice" but dont know what kind of gas mialige it gets, its it has a good crash test rating, what others who have driven the car think of it. in a world now filled with so much readily avalible information through the net, ignorance is no longer an excuse. companies need ot strech the truth less and customers need to educate themselves more, otherwise we are going to prove that the movie Idiocracy (http://www.imdb.com/title/tt0387808/plotsummary ) acurately predicted teh future.... /end rant
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| Xempler on December 3, 2008 3:43 PM | Ummm when Apple states that they are "twice as fast for half
the price" as far as I'm concerned it's false advertising
and they SHOULD be sued. If they had stated something like "So fast, you can fly to the moon" that's something different. Although, at the same time I wouldn't be surprised if someone sued them because they couldn't fly to the moon.
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| poundsmack on December 3, 2008 5:52 PM | Originally posted by Xempler: Although, at
the same time I wouldn't be surprised if someone sued them
because they couldn't fly to the moon. I've been
trying for weeks. give me another few days and i will let
you know how its going 
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| JDoors on December 4, 2008 12:04 PM | Originally posted by Xempler: Ummm when
Apple states that they are "twice as fast for half the
price" as far as I'm concerned it's false advertising and
they SHOULD be sued. That's it exactly. If you make outlandish
claims, then you can expect most people to understand that
it's hyperbole (still, to preclude dummies from taking you
at your word you put in a disclaimer). A car literally
tearing up the asphalt is obviously hyperbole.If they had stated something like "So fast, you can fly to the moon" that's something different. Although, at the same time I wouldn't be surprised if someone sued them because they couldn't fly to the moon. If you make REASONABLE claims (however false), then you are lieing and should pay the consequences. Twice as fast at half the cost is a reasonable claim, plainly worded. They lied. Tell me Apple knows the difference.
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| peas on December 5, 2008 12:45 AM | crApple has always made false claims in their ads. Even as
far back as the Apple II, they claimed that they were the
best-selling home computer, when clearly the Commodore 64
far outsold the Apple. crApple always has been and always
will cater to the braindead sheep who believe anything Jobs
says.
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| craigwatanabe on December 5, 2008 3:00 AM | Twice as fast...half the price. That's actually a truism
with Apple. Their first generation product is always twice
the price but half as fast. EVERY APPLE PRODUCT SOLD SINCE
THE LISA was inferior and more expensive than their second
generation issue. It's as if when version 2.0 comes out you grimmice when you find out the earlier model you bought after standing in line overnight the retail outlets is 1) more expensive, 2) twice as big, and 3) half as powerful as the new and improved version that came out less than a year later. Now if only the iPhone can run Flash...what's up with that?
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| spoonshot on December 5, 2008 7:02 PM | Originally posted by
poundsmack: Originally posted by
Xempler: well, I am already halfway there,but am
going around the darkside so i'll be out of touch
for.......mmmm..twice as long..with half the brains..
Although, at the same time I
wouldn't be surprised if someone sued them because they
couldn't fly to the moon. I've been trying for weeks.
give me another few days and i will let you know how its
going
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