What makes it more interesting is that Nvidia might be trying to get a stake in the company. Exactly how much was not mentioned, but if Nvidia does acquire a substantial stake in Via, it could be for a variety of purposes. Given the repeated friction between themselves and Intel, Nvidia might be looking to partner with Via to collaborate in new mobile platforms, offering their higher-powered GPUs alongside Via's mobile CPUs.
Nvidia does have a lot of fires to battle right now, and as there's no telling how their quarrel with Intel will pan out. It's good for them to look for other avenues for future expansion.