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TigerDirect’s parent company to buy Circuit City’s brand
Just days after bringing CompUSA back from the dead, with 30 new stores nationwide and a fresh “retail 2.0” strategy, Systemax has set its sights on yet another defunct electronics vendor: Circuit City. The parent company of online retailer TigerDirect has agreed to purchase its trademarks and domain names for $6.5 million, according to reports, in an auction of Circuit City assets to take place on May 11.
Systemax believes the transaction would “further extend its position as a leader in online retailing of value-priced, branded consumer electronics.” Other companies may also take part on the auction. If Systemax ends up as the winning bidder it's not inconceivable that Circuit may regain at least a little of its former brick-and-mortar presence. The once second-largest electronics retailer ran 567 stores in the U.S. before going out of business and putting nearly 40,000 employees out of work.
Systemax believes the transaction would “further extend its position as a leader in online retailing of value-priced, branded consumer electronics.” Other companies may also take part on the auction. If Systemax ends up as the winning bidder it's not inconceivable that Circuit may regain at least a little of its former brick-and-mortar presence. The once second-largest electronics retailer ran 567 stores in the U.S. before going out of business and putting nearly 40,000 employees out of work.
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