Nevertheless, Nintendo still faces some unique challenges in the market – namely that most of its bestselling titles are internally-developed by Nintendo itself (based on popular characters such as Mario or Zelda). While this could be seen as a good thing financially speaking, the company needs more sales from other publishers to ensure the long-term success of its console. Despite this and the fact that recent M-rated titles have been unable to capture much attention from the general public, Bethesda is willing to give the platform a try.
According to a recent interview with GamesIndustry.biz, the company behind Fallout 3 and Elder Scrolls IV: Oblivion plans to target the market for mature games on the family-friendly console, with at least one big release to be announced later this year. Bethesda believes that even if the game sells to a small percentage of the Wii user base, a small slice of 50 million is still worth their effort.
While the interview doesn’t provide much insight into what their plans are for the Wii, Bethesda did take a slight jab at their competitors by claiming they’re “not going to establish a new range and call it 'My Girly Game Range' or whatever these other companies are doing.”