WideOrbit buys Google's radio advertising business

By on
Google has reportedly dumped its underperforming radio advertising business on to WideOrbit, a leading software provider for broadcast TV and radio industries. The move is a part of Google's efforts to reduce spending and sever ties with slacking operations.

Google announced in February that it would be exiting the radio business, after a 3-year endeavor in conventional media. The search giant also discontinued an ad selling business for news papers earlier in the year, in response to an unsatisfactory return on the investment. WideOrbit sees the acquisition as a key step in its strategy to broaden its product offering and deliver a comprehensive package to its customers.

The sale includes Google Radio Automation, Maestro, and SS32. Financial details have yet to be disclosed, but WideOrbit is expected to inherit 3,600 customers and an unrevealed number of employees.

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.