The thing is, under the agreement HP will be able to decide which devices can connect to the network - something that operators usually dictate. Even more, HP will collect a handsome cut of the mobile data revenue. Technically speaking, HP will essentially become a mobile operator - a mobile virtual network operator (MVNO). Naturally, this poses a threat to big players in Japan's wireless industry.
As the cherry on top, HP's 3G-capable netbooks are expected to start at a mere $50 to $100 - again, without a contract. For the unfamiliar, users in the US pay about that much for subsidized WWAN netbooks coupled with a 2-year contract.