Plum develops and operates a cloud-based social media sharing and messaging service for private groups. Unlike Facebook and Twitter, where users can collect hundreds or thousands of friends, Plum targets smaller social bodies. It is suited for families, co-workers, neighborhoods, sports, schools, faith and any other existing social group.
Nokia has reportedly acquired certain assets of Plum, a microsocial networking startup. Plum will compliment the Finnish handset-maker's Social Location services, with the acquired assets becoming part of Nokia's Services unit. The companies have revealed very little about the deal, but Plum will supposedly continue to operate as it has been.