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Nokia acquires Plum, a microsocial networking startup

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On September 11, 2009, 6:28 PM

Nokia has reportedly acquired certain assets of Plum, a microsocial networking startup. Plum will compliment the Finnish handset-maker's Social Location services, with the acquired assets becoming part of Nokia's Services unit. The companies have revealed very little about the deal, but Plum will supposedly continue to operate as it has been.

Plum develops and operates a cloud-based social media sharing and messaging service for private groups. Unlike Facebook and Twitter, where users can collect hundreds or thousands of friends, Plum targets smaller social bodies. It is suited for families, co-workers, neighborhoods, sports, schools, faith and any other existing social group.

In an interview with All Things Digital, Plum founder Hans Peter Brøndmo offers a clear picture of the intention behind, and usefulness of his company. You can watch that interview after the jump.


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