YouTube and Warner Music nearing agreement

By on September 29, 2009, 10:23 PM
YouTube and Warner Music are getting chummy again, according to an unnamed source who said a deal between the two is imminent. According to the source, the agreement -- which is supposedly in its final stages -- would once again allow YouTube to feature music videos from popular artists like Madonna and Green Day.

The pact would also resolve a recent dispute between the companies. Warner claimed it wasn't seeing the ad revenue it wanted from YouTube, and removed all of its recording artists from the site last December. After renegotiating terms, YouTube will reportedly give Warner the right to sell ads that run beside videos and pocket most of the cash.

Users will benefit from the deal by gaining access to an enhanced experience, including a "feature-rich, high-quality premium player and enhanced channels." Warner Music will populate those channels with videos that are of a better quality than most others on YouTube. No financial specifics have been disclosed.

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