The company expects earnings to remain grim, lowering its sales forecast for the fiscal year through March 2010 to 1.5 trillion yen ($16.7 billion) from 1.8 trillion yen ($20 billion). Nintendo blames its weak outlook on the recent Wii price cut, a lack of blockbuster games, as well as a strong yen, which hurts Japanese exporters by reducing their overseas earnings.
Nintendo has faced some stiff competition lately, with Sony and Microsoft both lowering prices on their consoles. The PlayStation 3 topped September sales charts after Sony introduced the $300 120GB Slim model, and the 120GB Xbox 360 Elite was cut to $300 as well. Microsoft also has a $200 Xbox 360 Arcade unit, which is about the same cost of Nintendo's Wii.