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Hulu grows by 47% in October, Google serves over 10.5 billion videos
According to comScore's latest data, Hulu served a record number of videos in October. Views totaled 856 million in the US last month, a 47% increase from September, giving Hulu 3.1% of the Internet video market share. Hulu's traffic surge is credited to the fall TV season as well as the addition of ABC shows through its deal with Disney. The site now features full-length TV shows from three of the top four American studios, including hits like Lost.
Despite its substantial growth, Hulu still trailed behind Google, which reportedly served over 10.5 billion videos last month, accounting for 37.7% the total Web videos watched. Meanwhile, Microsoft, Fox and Viacom each took between 1.5 and 1.6% of the pie with 407,205 to 450,957 views. Yahoo held a 1.2% share with 338,035 videos served, and Turner took 1.0%, delivering 288,070 videos. CBS and Facebook were each attributed with 0.9% of the market, and ABC represented only 0.7% of all the Internet videos watched in October.
Despite its substantial growth, Hulu still trailed behind Google, which reportedly served over 10.5 billion videos last month, accounting for 37.7% the total Web videos watched. Meanwhile, Microsoft, Fox and Viacom each took between 1.5 and 1.6% of the pie with 407,205 to 450,957 views. Yahoo held a 1.2% share with 338,035 videos served, and Turner took 1.0%, delivering 288,070 videos. CBS and Facebook were each attributed with 0.9% of the market, and ABC represented only 0.7% of all the Internet videos watched in October.
User Comments (28)
Post a comment| xclusiveitalian on November 25, 2009 9:30 PM | It's because hulu is awesome when it is free and dealing with 30 second ads is worth being able to watch a show when nothing is on tv..for free. I feel, however, the surge is mainly coming because of the growing rumors there going to move away from being free and people are using it while it is. |
| Timonius on November 25, 2009 9:52 PM | Yay Google! Just say you've served over billions and you'll be arguably better than McD's! |
| Deso on November 25, 2009 10:01 PM | My youtube account says I've watched 21000 videos ;p how the hell did that happen lol Last time I tried Hulu there were WAY to many add's on it to watch anything do they still have that problem? |
| levar on November 25, 2009 10:03 PM | Google owns youtube it will always be the first in video market share. |
| wolfram on November 25, 2009 10:18 PM | I would love to find recent info on bandwidth costs for google =) Youtube is so addicting. |
| klepto12 on November 25, 2009 10:19 PM | paid programming on hulu now that is lame guess ill just download my tv shows like i always do. |
| IvanAwfulitch on November 25, 2009 10:33 PM | While I don't endorse piracy of tv shows, the practice is looking mighty tempting after seeing stories like this. Why offer free videos and then make people pay? They're only going to lose customers that way. What's the point of watching paid tv shows online when you can just turn on your television? You don't get bandwidth problems watching television anyway. |
| Styl on November 25, 2009 11:07 PM | Hulu is awsome. But, if it moves to a Paid Subscription service I'll be getting my TV Shows from other sources. |
| harby on November 26, 2009 12:12 AM | Meh, give Hulu in europe 
|
| Puiu on November 26, 2009 12:31 AM | Hulu needs to go global if they want to compete with google.
If google showed some good series then they'll destroy Hulu ^_^ and i'm also against paid subscriptions. |
| clrabbit on November 26, 2009 12:37 AM | I don't know about every body else but for me the movie
thing has pretty much past. I keep wondering when / If were going to start seeing a decline overall. I watch maybe 3 movies online a week, down from 10 a few months ago. |
| PUTALE on November 26, 2009 12:44 AM | i really do not quite understand the whole hulu idea. It's good to have one place where you can watch the shows but so are most networks streaming them for free. |
| ET3D on November 26, 2009 1:25 AM | Pity that Hulu is limited to viewing from within the US. Puiu, I imagine that if YouTube started showing full shows, they'd also be region limited. I really hate region limitations. |
| Elohim83 on November 26, 2009 2:43 AM | ET3D, some of the official music videos and such on youtube
are already, in fact been for ages, restricted by region but
it doesn't bother me in my daily usage of the site in the
slightest. I do hope ( I guess hoped since Hulu won't stay free for long now) I'd had a change to check Hulu out more properly instead of just reading about it. Regards, The Old World. |
| Nirkon on November 26, 2009 2:43 AM | ET3D said: Yeah I hate that about Hulu
as well, its practically useless, I can't watch
anyPity that Hulu is limited to viewing from within the US. Puiu, I imagine that if YouTube started showing full shows, they'd also be region limited. I really hate region limitations. American shows there anyway... they can grow 1000 percent but if they are limited to only the US then they are not going to get a big percentage anyway. |
| freedomthinker on November 26, 2009 5:52 AM | Man hulu is growing . But damn , they are annoying , i hate that bullcrap about 'only people in the US can watch this' |
| Rapidhic on November 26, 2009 6:27 AM | Yeah.. wish they could broadcast in europe too.. Is there a way with proxies to watch videos from that site? |
| yorro on November 26, 2009 6:38 AM | Hulu is growing the same time Youtube is, Hulu is still and
will be far behind no matter how fast they improved. For the
reasons that youtube is more accessible, faster, easier, and
not the mention that Youtube is already a household
name. |
| fada on November 26, 2009 6:46 AM | Hulu is not available in europe so youtube is still the number one honcho here, plus i bet that your forced to watch ads with hulu, i hate ads, always getting in the way of my show. |
| ajickes on November 26, 2009 7:50 AM | I think it all boils down to accessibility. Hulu's only available in America - the rest of the world can't experience what it offers. Meanwhile, YouTube is popular across the globe. |
| nubnasty on November 26, 2009 7:55 AM | Hulu is great ! I find it very useful for the fact that i always miss my show the following day they would have it updated ^.^ |
| kg363 on November 26, 2009 10:24 AM | I've never used hulu, I guess I have to try it out. It's free, right? |
| manintech on November 26, 2009 3:29 PM | hulu is great, but region limit sucks |
| vangrat on November 26, 2009 3:38 PM | okay the reason google has a larger audience is because Hulu is only avaialble in the United States where as google is avaialable EVERYWHERE. I keep hearing about how great Hulu is but living down in Australia I cannot actually view it,.. Maybe with their new charge to view they will get a larger audience if they can open internationally, the only problem I see then is countries where people have capped internet services..once again like Australia...sigh. |
| fref on November 27, 2009 7:25 AM | Technically speaking, how do companies like YouTube and Hulu manage to have such high bandwidth to steam so many videos? What technology are they using? Do they have thousands of outgoing connections, do they have tons of servers all over the world, or is it simply some really high-tech technology that's just not available to us? I'd love to know how they do it. |
