Sony forming new VAIO division to outsource system design

By on April 15, 2010, 10:40 PM
Sony is in the process of forming a new VAIO division with laptops designed by third parties, according to VAIO Business Group deputy president Ryosuke Akahane. In an interview with PC Pro, Akahane said the company plans to split its laptop business into two groups. The first will continue producing the same old Sony-crafted VAIO systems, while the second division's systems will be made by external entities.

That may not be outwardly obvious when comparing computers from the two units, though. Outsourced notebooks will still be approved by Sony, carry the company's brand, and have the same taste, style and features of VAIO machines. However, the systems will differ in technology. Hardware such as the latest processors will be limited to division one before trickling down to second-tier PCs.

Akahane made it clear that Sony isn't interested in establishing a new brand name like Dell has done with its Studio and Inspiron lines. In fact, he called it inefficient and said Sony instead wants to enhance the identity of VAIO. He also noted that Sony's new strategy is mostly intended to combat rivals HP and Apple, rather than Acer.

User Comments: 3

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Kibaruk Kibaruk, TechSpot Paladin, said:

Fail to sony! We can see what happened when they bought the "I can't recall cellphone brand" and they outsourced phone making, FAILPHONES! I actually had the misfortune of buying one thinking it was a Sony Walkman and then googled for a new firmware (Since it worked like crap) and realized it was made by another company but then branded Sony... even the earphones seemed cheap. Returned it next day and bought a good old comfortable Nokia, which should have been my first option anyway...

Guest said:

Sony outsourced mobile phones? I thot they went into a joint venture with Ericsson.

Kibaruk Kibaruk, TechSpot Paladin, said:

At least that was what I was told when I returned the cellphone, it had a sagem brain but branded as Sony.

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