Needless to say, not too many were sold. Now the company is back with another concept keyboard -- one that is smaller, sleeker and promises to be less expensive compared to the original Optimus Maximus. The Optimus Popularis uses a "chicklet" style layout and thinner profile than its predecessor. It also drops the numeric keypad on the right, but when every key features a customizable LED display on top I guess that's less of a problem -- and it saves a lot of money.
The new Popularis keyboard will supposedly feature OLED screens that encompass the individual keys' entire physical real estate with a 64x64 pixels resolution, up from 48x48 on the Maximus. There's also a long widget display mounted between the function and number keys. Art Lebedev says it expect to ship the peripheral "at the end of this year/beginning of next year" for less than $1000. The company doesn't have a fantastic track record when it comes to meeting deadlines, so we wouldn't hold our breath on that release timeframe. As for the price, hopefully less than $1,000 doesn't mean $999.