AMD defends CPU market share with new round of price cuts

By on August 19, 2010, 2:08 PM
AMD has quietly reduced prices for a handful of its desktop Phenom II and Athlon II processors this week in an attempt to defend its market share against competition from Intel. The discounts apply mostly to the higher-clocked options in each processor class. For example, those looking to build an affordable quad-core system can now get their hands on the 3.0GHz Athlon II X4 640 for just $100 -- an 18% drop from the previous price of $122.

The Phenom II X4 955 and 965 Black Edition processors are also getting $20 price cuts to $145 and $165, respectively. The latter of these already ranked among the top choices in our recent $100 - $200 CPU round-up, but the new price could certainly help it compete against Intel's well-regarded Core i5 750. Meanwhile, the 3.2GHz Phenom II X2 555 Black Edition has dropped from $105 to $93, the Athlon II X3 445 now costs $76, and a pair of Athlon II X2s also received minor cuts.

AMD's six-core Phenom II X6 CPUs remain unchanged, however. Overall, there isn't much to get excited about, but it's always good to see AMD keeping the pressure on Intel with aggressive pricing on their budget and mainstream parts.

User Comments: 9

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PanicX PanicX, TechSpot Ambassador, said:

Not very surprising. Now if Intel cut prices that'd be news worthy.

Jibberish18 said:

Hey, a price drop is nonetheless a price drop for a CPU that is competant and works quite well for most of the population that doesn't want to pay more for better performance, which Intel definitely has. Personally I wouldn't mind getting my hands on the Athlon XII 640. My dad's desktop has a 620 and it runs quite well with Windows 7. Overclock it JUST a touch and you have yourself a decent system.

thatguyandrew92 said:

I wish this would make Intel drop the prices. But I am doubtful. Even with higher prices their processors sell like mad.

DokkRokken said:

145 bucks for a 955 is a mighty fine deal for a gaming rig! Paired up with a GTX 460, and you've have a heck of a machine for a bargain price.

WizardBodill said:

come on guys just buy intel and get done with.

WizardBodill said:

thatguyandrew92 said:

I wish this would make Intel drop the prices. But I am doubtful. Even with higher prices their processors sell like mad.

Yeah i own one. dont care the price.

TheQuestian said:

+1. I'm running a new Intel system at the moment, but I've been keeping my eye on the value on the 955. It just keeps getting better. For friends/relatives looking to build sub-$700 gaming machines, stuff like this is great news.

edison5do said:

Nice time to chage my Athlon X3 for something better...

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