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ACSI: Apple maintains leads in consumer satisfaction

By

On September 21, 2010, 8:06 PM

Consumers are happier than ever with their electronics purchases, according to a paper published by the American Consumer Satisfaction Index (ACSI) today. It's reported that satisfaction ratings for computers, appliances and pricey electronics like TVs are at or near all-time highs. For the seventh straight year, Apple outranked other PC makers scoring better than ever at 86 "points" on a 100-point scale, up 2% from last year.

Dell, Acer and HP are Cupertino's nearest Windows-based competitors with 77 points, an increase of 3% to 4% on-year. That increase is attributed to the passing of Windows Vista, which was generally hated by consumers. "Barely a year into the release of Windows 7, satisfaction with these brands has returned to, and in some cases even surpassed, the levels prior to the launch of Vista," said ACSI.


Satisfaction levels for consumer electronics including TVs, DVD and Blu-ray players are up 2.4% at 85 points. That's more than any other ACSI industry, which is largely thanks to decreasing prices the report notes. Whirlpool continues to be the most liked household appliance brand at 83%, while GE trails at 81%, a 5% boost from last year. Electrolux follows at 79%, matching a five-year low.

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6 comments

User Comments: 6

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  1. September 21, 2010 8:55 PM
    motrin said:

    i want to quote a certain some one.. must resist... urge to troll rising.. rising..

    Reply
  2. September 21, 2010 9:03 PM
    Adhmuz
    Adhmuz, TechSpot Paladin, said:

    Smug alert!!!!!

    Reply
  3. September 22, 2010 12:20 AM
    gwailo247, TechSpot Chancellor, said:

    Perception is reality.

    Reply
  4. September 22, 2010 9:14 AM
    MrAnderson said:

    Hmm could those values be higher than most because the customer size that they service is smaller than the group that the others deal with, thus making it a little "sorted" The one thing that I can say is a higher percentage of Apple customers are more saticfied than the other group percentages perhaps.

    Reply
  5. September 22, 2010 11:51 AM
    Whiffen
    Whiffen said:

    My boss recently updated her iPhone and apparently it bugged it out to the point of un-usability.

    She went in and they gave her a replacement phone and now she claims they are the best company in the world.

    Apple breaks your phone + Gives you a new one = THE BEST OMHGOMHG

    Reply
  6. September 22, 2010 5:32 PM
    KG363
    KG363 said:

    whiffen said:

    My boss recently updated her iPhone and apparently it bugged it out to the point of un-usability.

    She went in and they gave her a replacement phone and now she claims they are the best company in the world.

    Apple breaks your phone + Gives you a new one = THE BEST OMHGOMHG

    lol almost Stockholm syndrome

    Reply

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