Best Buy charging $30 for free PS3 firmware update

By on October 4, 2010, 10:52 PM
Best Buy's Geek Squad is generally known as a group that grossly overcharges for services that cost very little to perform, but this one takes the cake. The Staten Island, New York store is offering 120GB PS3 Slims for $329.98, which is an extra $29.99 on top of what the console goes for. Their explanation? The surcharge is for a firmware upgrade, according to Dual Shockers.

A typical system update requires about three button presses (system menu => system updates => update), not to mention if you try to play online or access the PlayStation Store, it will take even less effort because firmware updates are mandatory for those services. You can see how Best Buy is marketing the firmware update after the jump:

Best Buy's firmware update is an optional service, and no one has to purchase it. Nevertheless, the way Best Buy is advertising it is very unfair to new uneducated PS3 consumers. The retailer is making it seem like if you don't get the firmware update for $30, you're losing out. In reality, you're just getting ripped off.





User Comments: 35

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Zilliak said:

Lol i work for best buy and this is just sad.

EXCellR8 EXCellR8, The Conservative, said:

not sure why the 120GB models are still selling for $300 in the first place... same price as 160GB

Best Buy is always looking to squeeze a bit more out of your wallet with these "special services"

Guest said:

Yeah, but can it run Crysis 2?

Ops, sorry, that didn't apply here.

Guest said:

Ok, that is just wrong, like, really wrong...

yukka, TechSpot Paladin, said:

If you didnt have an online connection at home then you dont need to mess about to play the newest games. Good service if it was free. 30 dollars is a pisstake.

dummybait said:

Just one more reason why i don't shop at best buy

Tekkaraiden Tekkaraiden said:

Considering why they charge to setup a laptop, I'm not surprised.

windmill007 said:

Actually the firmware updates do take considerable time....and if you don't have a internet connection at home and want the latest .. greatest... this might be the ticket. But it's still a ripoff ...lol

Guest said:

ha..so what else is new..Apple have been ripping people off for years.

Some times 3 button clicks are too difficult for some people but yet they can kick your button at street fighter....well maybe not these people.

Sad but a fact of life.

Richy2k9 said:

Guest said:

Yeah, but can it run Crysis 2?

Ops, sorry, that didn't apply here.

Big LOL :P .. sorry!

hello ...

this is way to much to pay for something free, someone not having the firmware, can get it on USB drive elsewhere & get the system to be updated, i guess everyone has friends

still, if you don't go online you don't need update, if you play new games then if required the firmware will be on the disc too ...

I'm sure they already downloaded the FW once & they do updates out USB drives, it's not as if they were updating online each time !!!

@ 1st when i saw this article on another site, i thought was a joke ...

cheers!

Burty117 Burty117, TechSpot Chancellor, said:

Guest said:

Yeah, but can it run Crysis 2?

Ops, sorry, that didn't apply here.

haha! I love this guest! :P

Guest said:

Sorry, can Sony step in and tell best buy to F off? Seriously, that's just wrong, immoral and sad.

RealXboxMaster said:

Stores like Best Buys need to have ther managers/Executives fired for advertising for non sence services like upgrading a firmware to avoid "glitches". This is just plain advantage of taking peoples money.

RealXboxMaster said:

Guest said:

Sorry, can Sony step in and tell best buy to F off? Seriously, that's just wrong, immoral and sad.

LMAO

RealXboxMaster said:

dummybait said:

Just one more reason why i don't shop at best buy

100% agree

RealXboxMaster said:

And if you havn't notice all of there sales team people are 16-19 yr old kids. So if you ever looking for a part time job...Good luck. The will NEVER hire you...LOL

Guest said:

Its called RETAIL every retail store has their bullshit they try to sell you. The price is fair though for the time it take for their geek squad agents to preform the flash.

Guest said:

I wonder if it's just that store or if people haven't noticed it at others. A while back probably sometime around last year I noticed when going to the local Best Buy that they were charging that same amount to upgrade your Wii.

Wendig0 Wendig0, TechSpot Paladin, said:

I remember the good old days when Best Buy actually cared about their customers, and had decent prices for a large retailer. In the last several years though, they've begun overcharging for everything. The FTC should investigate Best Buy for price gouging on this.

Zilpha Zilpha said:

Wow....

Who buys a Ps3 at Best Buy anyway? I'll stick with Walmart lol. Best buy will be next to shutter its doors.

EXCellR8 EXCellR8, The Conservative, said:

^I refuse to buy anything at walmart unless i absolutely have to... i.e close to death.

a new Ultimate Electronics store opened up right down the street from Best Buy where i live, which is where i will be making my bigger purchases from now on. not quite as big of a selection but prices are lower, it's not as crowded and there aren't as many nagging sales associates that hang around. as for the PS3, i bought mine right at Game Stop one day out of the blue. that's when the 120GB slim first came out so $300 was justified.

PanicX PanicX, TechSpot Ambassador, said:

I always love seeing this stuff.

Geek squad gives techies the perfect excuse to charge a premium for mundane work. Just point out that its half the price of Geek squad and you just made $100 for defragging their hard drive.

Guest said:

"The price is fair though for the time it take for their geek squad agents to preform the flash."

Are you nuts? $30 for 30 seconds of work? Yeah the work that they do is worth $3600 an hour at that rate *rolls eyes*

Guest said:

Places charge for things you can do for free yourself all the time(IE,change wiper blades, clean your house). It saves people time to do other things.

Not everyone on the planet has internet so to pay someone to upgrade your system is fair but it's the way it advertised I don't agree with.

Walmart is the worst place on earth to shop, if you care about humanity at all you wouldn't shop there. I drive right by it, I haven't been in there in years.

aj_the_kidd said:

I hope people who buy this know that there will be future firmware upgrades, so its not exactly like this $30 "upgrade" will be the last, they're going to have to upgrade again eventually. If the employees are decent enough they should let customers know that any game comes with the firmware needed to run it so its truly a waste of $30. Shame on you Best Buy, shame on you

matrix86 matrix86 said:

And people wonder why I say "I have no respect for Geek Squad" when they bring them up. They either overcharge or hire ******. I've heard computer sales associate and Geek Squad techs spout out BS simply because they either did not know the answer to the customers question, or they were just trying to squeeze money out of them.

And it's not just with the computers...when 3D tvs came out, I had questions...and the associates were stumbling all over themselves trying to give me an answer...using big words they thought I wouldn't understand. Sorry, but if you're going to sale technology, you'd better be able to explain what you are selling, especially to customers who don't know what they're getting into. I've been in sales, and one of the rules is "talk to the customer on their level...using big words can scare them away." And now i'm drifting off topic...

Zilpha Zilpha said:

Places charge for things you can do for free yourself all the time(IE,change wiper blades, clean your house). It saves people time to do other things.

Not everyone on the planet has internet so to pay someone to upgrade your system is fair but it's the way it advertised I don't agree with.

Walmart is the worst place on earth to shop, if you care about humanity at all you wouldn't shop there. I drive right by it, I haven't been in there in years.

I get that a lot of people hate Wal-mart, but I'm a realist. I'm not going to pay more somewhere else just on principle, when there's no guarantee that people there are treated any better. The world is ugly, and that's just a fact of life. If I boycotted every company that was unfair to their employees or treated men better than women, I would have to live on some remote part of the world with no running water or electricity, eating roots and berries.

Guest said:

TBH sony might be sponsoring this with the Jailbreaks going around maybe they want the latest firmware on all the systems...

Guest said:

Maybe it would be ok if they were charging that much to downgrade to <3.42, but that's impossible for now. JB FTW

jimmyconway said:

Guest said:

"The price is fair though for the time it take for their geek squad agents to preform the flash."

Are you nuts? $30 for 30 seconds of work? Yeah the work that they do is worth $3600 an hour at that rate *rolls eyes*

that price is not ******* fair, ******* ******* guest, thats why geek squad gets away with this type of shit, because of dumbasses like you, that go and pay 30 dollars for ******* update that is free even if you don't have an internet connection, it comes on the disc, IF its necessary

Guest said:

Well you're mistaken there, sorry. The thing is, you DON'T need internet access to get the latest FW upgrade and you don't even have to point and click anywhere. Any new game you buy will AUTOMATICALLY prompt to upgrade straight from the disc. No internet required, nor is it even necessary to do 3 commands to upgrade it otherwise. You can also simply download the FW from Sony's website on to a USB stick and upgrade at home, if your home doesn't have Internet. Really there's NO excuse to do this. I used to work at BB when I was in college in early 2000, my sales manager back then told us to stick EVERYONE with an extended warranty and to throw things into customer's carts when they weren't looking. So this is just a continuation of those policies of a desperate, soon to be bankrupt, business. Who shops at BB today anyhow when you have places like Newegg and Amazon? Or that's right, teens and impatient people with no money of their own.

3DCGMODELER 3DCGMODELER said:

Best Buy is going out like CompUSA ... down the tubes into the gutter .. in less than a year they will be no more .... gone .. poof ...

See ya Best Buy .... Rip Offs .. The company is...

The People at best buy, are great and friendly people, to bad the big CEO can't run the company better, only into the ground, him and his 4 million dollar bonuses..

Hello Newegg ...

Guest said:

I don't remember if i read it here or from another website but i think someone pointed out that Bestbuy used to offer addt'l protection plan for Black Ops disc for $15....lol

TrekExpert TrekExpert said:

Yeah, but can it run Crysis 2?

Ops, sorry, that didn't apply here.

Actually it sort of does apply as it is able to run Crysis 2 since it will be on the PS3.

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