AMD, Nvidia nearly even in overall GPU shipments

By on November 2, 2010, 8:51 PM
Mercury Research has released its "PC Graphics Market Share Update" report for the third quarter showing that, for the second consecutive period, AMD maintained a lead in the discrete graphics market -- albeit a small one. The data firm puts AMD's total share at 50.30%, while Nvidia is at 49.60% (Matrox accounted for the remaining 0.1%). The titans are practically dead even in the big picture, but the pie isn't cut so neatly when comparing individual sectors.

AMD continued gaining ground in the discrete notebook segment, claiming another 5.6% of the market for a share of 61.9% in the recent period. That compares to Nvidia's 38.10% share, but both companies shipped less mobile units on-quarter. Meanwhile, Nvidia held 58.80% of the desktop market, next to AMD's 41%. Both saw gains in desktop sales as the market grew 20.80% sequentially with the arrival of Nvidia's GTX 460 and AMD's subsequent price cuts.


Although AMD is dominating the mobile sector and has had better desktop offerings for about a year (barring the GTX 460), International Business Times reported yesterday that ThinkEquity analyst Krishna Shankar says Nvidia will "become more competitive" with its rival in both segments. Shankar believes Nvidia has "entrenched software advantages" with better parallel/visual computing capabilities as well as the mindshare of game developers and gamers alike.




User Comments: 65

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LinkedKube LinkedKube, TechSpot Project Baby, said:

I'm looking for amd to come out on top within the next year so I can stop planning my upgrades around vga drop dates.

dustin_ds3000 dustin_ds3000, TechSpot Chancellor, said:

this is good news indeed, competition is great for us consumers

mtrenal said:

I'm sensing that AMD is going to come out on top, particularly because the market is become increasingly geared towards laptops. Everyone wants the same powerful hardware, but in laptop form. Mobile discrete cards seem to be the popular future of the market.

Although personally I've always been more of a nVidia guy.

TeamworkGuy2 said:

It could be very bad for us (the consumers), if AMD comes out on top of the video card market.

nVidia's only income is GPUs, but AMD is making money off the CPU and GPU markets.

Competition is good, but too much can kill one of the two companies.

Guest said:

You can't forget that either company is short on cash. Even though AMD has a place in more than one market sector, that doesn't meaning it is making a profit. nvidia also has more than one market. They have tegra and tegra 2. anyway, i will go with what ever company gives me the best deal.

Cueto_99 said:

Amd has gained some serious market share since the arrival of the 4800 series, but this is how a the market should stay... No clear winner and both titans fighting for the consumer's approval! Although I wouldn't mind a tiny advantage for the red team

klepto12 klepto12, TechSpot Paladin, said:

i hope amd can step it up

Guest said:

TeamworkGuy2, NVIDIA has more money than AMD. NVIDIA has no debt. AMD is walking around with 4 to 6 billion in loans they need to pay back. If HD 5000 had flopped, we'd probably be talking about how sad it is that they're going out of business right now.

AMD has a dismal CPU line and a mediocre GPU line (their history in the GPU market has been pretty terrible until recently). AMD's workstation and HPC segments are laughed at.

NVIDIA has the corner on both workstation graphics (Quadro), which is worth more than gaming graphics, due to the massive margins in workstation GPUs, and HPC GPUs (Tesla). They also have an ultra-portable solution (Tegra). NVIDIA's Tegra business is probably worth more than NVIDIA GeForce and AMD Radeon combined.

While the GeForce GTX 480 wasn't well received by the market, GeForce GTX 460 was. And it's the mid-range and low-end GPUs that really sell anyway.

So it's back to looking relatively dim for AMD, again. A big turn-around in AMD's CPU business is really what the market needs at this point. Someone needs to smack Intel down.

Breech said:

Good to see the competition. I hope to see AMD eventually even up with Nvidia in terms of software advantage. Some better driver support would be welcomed as well.

citac said:

Im a Fanboy of Amd honestly, but i have a x1950pro 256mb video card ahaha and a dual core 2.8ghz athlon

Love this news that they are getting market share back, however they need to compete much harder in Australia 95% of laptops here are intel chips, all you see when you go to retail outlets is Core i3,i5,i7.

Intel tried to screw everyone over making special rebates and shit for companies not to purchase AMD processors and graphics cards, prices went up and pc spec's didnt increase much at all. Once the European Union gave their verdict and fined those assholes, all of a sudden HP,Toshiba and Acer start buying Amd.

Now the market is actually competitive and we are finally seeing some respectable pricing for high end dual core processors and mid range graphics cards.

tacobfm said:

Wow. Thats freakin dead even. when GTX 580 and Nvidia lowers GTX 480 price it might give Nvidia the edge.

ChrisG683 said:

I'm glad to see the even divide, it makes for healthy competition.

However, nVidia is pretty much the only solution when it comes to workstations and non-gaming applications, so a large chunk of nVidia's profit isn't really shown in the study.

Serag said:

AMD is really stepping it up, good to see. wonder how it will be next year performance/prices-wise.

63Jax said:

nice to see AMD is gaining strength

dividebyzero dividebyzero, trainee n00b, said:

Wow. Thats freakin dead even. when GTX 580 and Nvidia lowers GTX 480 price it might give Nvidia the edge.

Extremely unlikely.

The top tier of enthusiast desktop graphics cards is a very, very small volume market. GTX 470, 480, HD 5870 and HD 5890 made up a small fraction of the last generations card sales. While everyone might drool over them most peoples finances don't stretch to these cards, and just as often if finances do allow, then buying two mainstream cards for Crossfire/SLI often gets the nod due to a better performance/price standpoint.

The battle for marketshare is usually fought in the sub-$US200 range for desktop cards. Look for the GTX 560 and HD 6870 to provide the best-bang-for-the-buck at the $200 mark, with the HD 5770 (and it's successor, when it arrives), HD 6850, GTS 455 and GTX 460 768Mb to be slugging it out in the trenches at Newegg.

nice to see AMD is gaining strength

If you read the figures you will see that AMD actually lost marketshare to nvidia this quarter compared with the previous quarter. In overall graphics (integrated + discrete desktop/notebook) AMD lost marketshare to both nvidia and Intel.

PanicX PanicX, TechSpot Ambassador, said:

dividebyzero said:

If you read the figures you will see that AMD actually lost marketshare to nvidia this quarter compared with the previous quarter. In overall graphics (integrated + discrete desktop/notebook) AMD lost marketshare to both nvidia and Intel.

Great link. I remember talking about mobile market share in another story but I hadn't seen any hard numbers for it. Oh how it must hurt to be SiS video division with a drop from 0.1% to 0.0%!

That article also mentions that the drop in AMD's market share is likely related to production shortages in AMD's line. I hadn't heard about this before, hopefully they'll have enough volume to support 6000 series demand.

captainawesome captainawesome said:

urm where are the (absolutely horrible) Intel (shockingly bad) solutions in their report?

PanicX PanicX, TechSpot Ambassador, said:

urm where are the (absolutely horrible) Intel (shockingly bad) solutions in their report?

The report is based on the state of affairs of discrete graphics vendors. Intel does not produce discrete graphics.

dividebyzero dividebyzero, trainee n00b, said:

@PanicX

The production shortages thing is something that AMD have been banging on about for some time. Supposedly they do not get enough wafer starts at TSMC, either through TSMC running out of capacity, or if you favour the tinfoil hat, nvidia buying up (apparently 80% !!) of TSMC's capacity just so that AMD can't sell more graphics cards.

The truth is likely that TSMC is running at full capacity, AMD were quietly killing the HD 5850 and 5870 (while pricing the virtually non-existant 5970 so high no one would want to try to buy one) and running out stock in preperation for the HD 6xxx series, and possibly the fact that AMD will soon be turning it's back on TSMC (at least in stages) as Global Foundries takes more of its custom and may have some bearing on allocation.

Staff
Per Hansson Per Hansson, TS Server Guru, said:

No love for poor S3?

http://en.wikipedia.org/wiki/S3_Chrome

I guess it's possible their market share gets rounded down to 0.0% if only using one digit of course

captainawesome captainawesome said:

Very true. haha. poor S3. I'm actually VERY surpised Matrox is on that list as well. I haven't seen one of their products for years. It's hard to believe they are still competitive in the market.

That being said. Intel integrated graphics is CRAP.

hassaan said:

I'm surprised that AMD Radeon is actually in lead, negligible though.

dividebyzero dividebyzero, trainee n00b, said:

I'm surprised that AMD Radeon is actually in lead

Me to.

Bizarre that AMD have half the discrete market when only putting out cards at a better performance/price point than nvidia for the last two years. You would have thought that a company living off past glories (G80/G92) and having a single-minded determination to produce limited quanities of the most powerful single-GPU cards at the expense of the volume mainstream and budget markets would see nvidia comfortably in the drivers seat....wouldn't you?

kevin1212 said:

Guest said:

AMD has a dismal CPU line and a mediocre GPU line (their history in the GPU market has been pretty terrible until recently). AMD's workstation and HPC segments are laughed at.

You clearly just don't like AMD. Dismal CPU line? While the i5/i7s are the better choices for enthusiasts, the phenoms and athlons are clearly the better option in the $50 to $150 category. Mediocre GPU line? Not since they introduced the 3870/3850 in late 2007 which were competitive at the very least, and then they arguably won the 4800 vs gt200 round. And no question they're winning right now, the gtx 460 is the only reasonable competition... and thats only on par with AMD's current offering, not better. AMD's workstation offerings aren't poor either. I'm actually surprised they haven't surpassed or at least caught up with nvidia in desktop market share. Where did you get your information?

princeton princeton said:

TeamworkGuy2 said:

It could be very bad for us (the consumers), if AMD comes out on top of the video card market.

nVidia's only income is GPUs, but AMD is making money off the CPU and GPU markets.

Competition is good, but too much can kill one of the two companies.

AMD isn't making money off of cpus. Intel has been dominating them for a while now.

blimp01 said:

I cant wait to see next years charts, i bet ATI will take a bigger desktop GPU share but we will see haha

Burty117 Burty117, TechSpot Chancellor, said:

kevin1212 said:

Guest said:

AMD has a dismal CPU line and a mediocre GPU line (their history in the GPU market has been pretty terrible until recently). AMD's workstation and HPC segments are laughed at.

You clearly just don't like AMD. Dismal CPU line? While the i5/i7s are the better choices for enthusiasts, the phenoms and athlons are clearly the better option in the $50 to $150 category. Mediocre GPU line? Not since they introduced the 3870/3850 in late 2007 which were competitive at the very least, and then they arguably won the 4800 vs gt200 round. And no question they're winning right now, the gtx 460 is the only reasonable competition... and thats only on par with AMD's current offering, not better. AMD's workstation offerings aren't poor either. I'm actually surprised they haven't surpassed or at least caught up with nvidia in desktop market share. Where did you get your information?

I do have to right one wrong there, they didn't win the 4800 vs GTx200 at all, actually all there offerings were not as quick as Nvidia's.

FransB said:

AMD is doing great since the 4xxx series. The 3xxx were ok but the 4xxx punched nvidia in the face.

Excited what AMD will bring with llano APU ^_^.

Brodieeee said:

Nvidia all the way <3 never had any issues.

kaonis92 said:

Nvidia has to focus on mobile gpu's more if they want to see an increase there. AMD on the other hand despite their overall better desktop gpu offerings holds surprisingly lower market share than nVidia. It seems that people are not concerned about the environment so much (I'm talking about nvidia's ovens of course...)

raventrickster said:

Interesting to see the splits being pretty much 60-40 to opposite players in each segment. That said there's probably more margin in the desktop segment, and the trend seems to be in that direction at the moment in any case. System buying seems to come in cycles, particularly as people who use both desktops and laptops tend to buy them in alternating periods. Personally while I'd like to be in the market for a new desktop cpu, finances and need dictate that I'm looking for a new laptop when the money comes around next.

kevin1212 said:

burty117 said:

I do have to right one wrong there, they didn't win the 4800 vs GTx200 at all, actually all there offerings were not as quick as Nvidia's.

You're right, they were not as fast. The 4870 came out and was not as fast as the GTX 280, but the cost was less than half of the cost of the gtx 280, while the performance was only slightly lower. At that time you could get 2 4870's and still spend less than you would on the gtx 280. Hell even 2 4850's were faster. Eventually nvidia got their prices down but i would still say the 4800 series always had a better value. Then it took a while for nvidia to come up with the gtx 295, which i would not deny was a better option than the 4870x2, but there was a long wait. ATI won with their value rather than their performance.

edison5do said:

burty117 said:

kevin1212 said:

Guest said:

You clearly just don't like AMD. Dismal CPU line? While the i5/i7s are the better choices for enthusiasts, the phenoms and athlons are clearly the better option in the $50 to $150 category. Mediocre GPU line? Not since they introduced the 3870/3850 in late 2007 which were competitive at the very least, and then they arguably won the 4800 vs gt200 round. And no question they're winning right now, the gtx 460 is the only reasonable competition... and thats only on par with AMD's current offering, not better. AMD's workstation offerings aren't poor either. I'm actually surprised they haven't surpassed or at least caught up with nvidia in desktop market share. Where did you get your information?

I do have to right one wrong there, they didn't win the 4800 vs GTx200 at all, actually all there offerings were not as quick as Nvidia's.

Remember that for the price of 2 HD 4850 you spen less money that getting a GTX280, wich means that less than the half of the price and only 10% slower.... do you really think Nvidia won??

TorturedChaos, TechSpot Chancellor, said:

I really hope AMD/ATI doesn't get pulled under by all their loans. If all we have is Nvidia for graphics - they are going to hose us.

Afroaggie said:

With the way things are moving, towards the mobile market, I feel that nvidia will will eventually win out. With nvidia's tegra aimed at the ultra portable market, and as dividebyzero showed amd is actually losing grasp of the mobile market so we will be seeing a far different market share breakdown a few years from now. That being said that is just my opinion and it is always nice to see that there is a nice even split right now.

aalsheh said:

come on AMD, show us the new cards already

Leeky Leeky said:

The only interest I have is hoping AMD/Nvidia don't landslide each other one way or another in the market, because as long as things are fairly even either way, we'll all be getting good products that are continually evolving.

As a consumer I'll purchase the best item at the pricepoint I can afford. I don't care if its Nvidia or AMD, as long as its rated the best in my budget that'll do for me.

Jetatt23 said:

AMD has been close to dropping out a couple of times now, but it's good to see they're holding a strong share in the market right now. Hopefully they can keep up through next year.

LinkedKube LinkedKube, TechSpot Project Baby, said:

There's no way amd will/can/have to drop out at any point. They are the competition. You can depend on people bailing them out if they sink.

ryan29121 said:

63jax said:

nice to see AMD is gaining strength

I remember when Nvidia was dominating for a long time and ATI was falling further and further behind. Now it seems like they are going back and forth. Its glad to see that both companies are very competitive.

uttaradhaka said:

I personally think that Nvidia is still the way to go, because games like Mirror's Edge and many others after it come with Nvidia recommended and recently, Mafia 2 had special physx effects just for Nvidia cards.

If you are into serious gaming on the PC, your games will run slightly better on Nvidia cards than on AMD ones.

But still, there are some AMD cards that just undercut the Nvidia cards by a large margin and offer almost the same performance. Cards such as the new AMD 6870 are well worth a look for their performance-price ratio.

kazarm said:

I hope AMD will get the upper hand. The need it after all these years they where beaten by both Intel and Nvidia

bioflex said:

as much as i want amd to dominate the graphics hardware dept. they really have to step up when it comes to stuffs like gameing and all that.....imo nvidia owns so much in that sector.

sMILEY4ever said:

Well, as long as they compete, we're going to have the best bang for our buck, no matter the side we pick.

frodough said:

good competition = customers win

Puiu Puiu said:

This kind of competition between the two companies lead to very large increases in performance with every new generation of GPU's.

omega00 said:

I agree. Competition is good for the consumers.

peterbezemer said:

Nvidia's 460 is quite a big succes in my humble opinion...

Zecias said:

The main reason people prefer Nvidia over AMD is cuz Nvidia has better drivers and compatability with games.

peterbezemer said:

The main reason people prefer Nvidia over AMD is cuz Nvidia has better drivers and compatability with games.

that's right, and Nvidia's drivers and utilities have less bugs and are more stable

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