"We have plenty of room to grow beyond the 7% that read ebooks today and, once they get the hang of it, ebook readers quickly shift a majority of their book reading to a digital form," said Forrester. The average ebook reader already consumes 41% of their books in digital form, and that's folks without a dedicated e-reader. Those with a Kindle or similar device read 66% of their books digitally.
Despite exploding sales, dedicated ebook readers aren't the most popular way to consume digital books. The study found that 35% of people who read ebooks do so on a notebook. Amazon's Kindle follows in second place at 32%, while the Apple iPhone, Sony eReader, and netbooks occupy the remaining top five spots. How frequently do you buy digital books and what's your preferred reading device?