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Announcements like this one clearly demonstrate that all types of print media is struggling nowadays, and media companies that want to stay profitable choose to succumb to providing some form of digital of distribution to their customers. Playboy is clearly hoping the release will increase sales and the popularity of its magazine.
"This is the first time that Playboy, one of the most influential brands on the globe, has offered their entire archive in one place," Murat Aktar, co-founder of Bondi Digital Publishing, said in a statement. "We're proud to partner with Playboy to bring more than five decades of thought-provoking articles, celebrity interviews and stunning photography to the consumer in a whole new way."
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