|Statistic||January 2010||December 2010|
|Pageviews||250 million||829 million|
|Average time per visit||12 minutes 41 seconds||15 minutes 21 seconds|
|Bytes in||2.8 trillion||8.1 trillion|
|Bytes out||10.1 trillion||44.4 trillion|
|Number of servers||50||119|
Reddit's growth can be largely attributed to the fact that its competitor Digg, has pretty much fallen apart. The website's v4 redesign annoyed the majority of Digg's users and a huge number decided to leave for good. Reddit has frequently struggled with being portrayed as Digg's much smaller and less significant cousin.
If 2010 is anything to go by, Reddit will become king before long, assuming this story gets picked up by the broader public media, which frequently covered Digg's rapid growth.