There will be three major components to it: a global advertising program, an online marketing campaign, and a Twitter-based contest that will run over the next 8 to 10 weeks. All activity in the "Ready. Willing. And Stable." campaign is designed to drive partners and customers to a newly launched web page that contains suggested platform alternatives to Intel's Sandy Bridge parts as well as links to online stores like Amazon, Newegg, and others.
To drive end-customer awareness, AMD will launch a Twitter contest the week of Monday, February 21, where participants can win AMD products and PC games. Details will be available at amd.com/tweettowin next week.
The company believes the Cougar Point misstep represents an opportunity for the company and it hopes to pick up some business through aggressive marketing. AMD's director of marketing, Tim Martin, acknowledged that there is no way to tell if the campaign is going to bring any material revenues to their business, and Intel is not going to concede much of a window as it has begun shipping the bug-fixed "B3 stepping" of 6-series chipset to notebook and mainboard manufacturers. If anything, he's confident that the campaign is going to move some momentum in AMD's direction.