Microsoft introduces NUads, interactive TV ads with Kinect

By on June 23, 2011, 11:30 AM

Microsoft has announced plans to bring interactive ads to Xbox 360 consoles using the voice and gesture-recognizing capabilities of Kinect. Speaking at the Cannes International Advertising Festival, Microsoft's General Manager for the Advertising Business Group Mark Kroese unveiled Kinect NUads, and demonstrated five voice commands on Xbox Live that advertisers will be able to use when the new feature launches in the spring of 2012.

Thankfully, Microsoft is keeping the annoyance factor to a minimum and it's not like you're being forced to interact with an ad before it goes away. Possible uses go from being able to tweet something about a commercial being played using a voice command, to scheduling a calendar reminder about an upcoming show, or saying "Xbox more" to receive an email with more information about a specific product that might have caught your attention. Likewise, saying "Xbox Near Me" will trigger a text message with a link to a map showing the nearest retailer carrying a certain product.

Of course, there's no reason why you couldn't do the same things using a standard controller, but Microsoft believes that by making these activities as natural and effortless as possible, users will be more likely to interact with ads.

The idea is to bring the same level of interactivity that consoles and other devices provide over to the TV, which Microsoft can exploit now that the Xbox 360 is getting live television streaming in the U.S. as part of an upcoming update this fall. Check out the video above for a demonstration of NUads in action.




User Comments: 7

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Guest said:

This is a great idea for who? ADVERTISERS I remember when cable tv was first introduced, all your favorite shows without advertisements.I can't even stand to watch my cable tv anymore (10 minutes of show 5 minutes of commercials... repeat.) with the exception of TCM. I see this as just aanother way to cram more commercials down our necks until we puke.

Guest said:

wow.. and of course you'll still have to pay your monthly XBL gold payments.. so really the only winners here are of course MS. I think it would be a dandy idea to make a point of contacting every advertiser they setup on this abomination and let them know that because they are involved with this, you will never buy a product or support them in any way.. enough people do this and before you know it the industry will walk away from this like the plague. As a side note, I am So glad I've never been tempted to own this latest generation MS or Sony console. nothing but crap and corporate greed experiments forced upon buyers.. most of which it seems are too thick or addle brained to realise it.

Cota Cota said:

Good to see that they are really trying to bring the Xbox more down Microsoft.

Thanks, sincerely a PC gamer

Xclusiveitalian Xclusiveitalian said:

Wow..ads..seriously LMAO damn the Xbox s**cks!

ramonsterns said:

Haha, oh wow.

The sad part is, people will still buy Xbox and Kinect junk and continue paying for live.

Guest said:

Idiotic and boring application of Kinect in advertising, that nobody will borther with. Maybe the voting is ok.

Understand that unless I can squeeze the tits of a hot babe in a commercial or do something as equally fun I am not going to interact with your damn ads.

Guest said:

What about Xbox skip ad command?

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