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In addition to updating the look of its core products such as Gmail, Docs and Reader, Google has improved the secret sauce of its staple search product to include a revamped freshness algorithm. The changes are said to affect roughly 35% of all searches on Google.
The search giant claims it is leveraging its Caffeine indexing system to conjure up the fresher results. Some of the specifics Google outlines for the latest algorithm changes are:
Google seems to also realize that different searches have different requirements for freshness. Sometimes users actually do want to look at archived information, historical events or search for some form of nostaligia, so Google has also algorithmically improved its ability to contextualize your search, preferring the freshest results for some searches and not placing much weight on freshness for others.
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