RIM drops BlackBerry PlayBook to $199 in time for the holidays

By on November 21, 2011, 3:00 PM

Research in Motion has announced via Twitter that they will be dropping the price of the BlackBerry PlayBook to $199 for a limited time. This is a significant price cut as the tablet originally launched with a $499 price tag earlier this year.

The list of participating retailers includes Best Buy, Office Depot, Office Max, Radio Shack, Staples, Walmart and the BlackBerry Store. RIM didn’t announce when the sale would begin or how long it would last and as of writing, none of the retailers listed above have cut prices yet. That said, it’s entirely likely that the $199 PlayBook could be sold as an unadvertised Black Friday special at said retailers come Friday.

We’ve seen RIM offer multiple sales on the PlayBook since its lackluster release. The most recent was in late September when several major outlets offered a $100 instant rebate on top of a $100 mail-in rebate for the tablet. This brought prices down to $299 for a 16GB model, $399 for a 32GB unit and $499 for a 64GB tablet.

CNET points out that Newegg offered the PlayBook for $199 over the weekend but it quickly sold out at this price. If Newegg’s sale is any indication, the PlayBook could sell out pretty quick at this price point which is right in line with Amazon’s Kindle Fire and $50 cheaper than Barnes & Noble’s Nook Tablet. Apple remains firm on iPad 2 pricing, starting at $499 for a 16GB model in white or black.




User Comments: 4

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Tekkaraiden Tekkaraiden said:

In Canada the sale started this past Friday Nov 18th.

Wendig0 Wendig0, TechSpot Paladin, said:

Too little, too late as far as I'm concerned. I'm sure that a lot of people could benefit from the Playbook's new low price, yet with RIM continually pushing back the update to include native email, I just don't feel comfortable throwing down $200. Couple that with a lackluster app market, and that seals it for me.

I'm holding out for the Transformer Prime. I would have happily paid $499 for a Playbook, had RIM taken the time to get it right, instead of forcing it out the door incomplete.

Win7Dev said:

And apple still is now changing. Wow. Typical "We are better than the rest because we say so, and no one else can verify this" approach of apple.

Guest said:

days later........it's totally WAY backordered now...just sayin

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