Asus full lowdown, claims 70% market share on X79 motherboards, future products and more

By Lee Kaelin on January 9, 2012, 3:30 PM

We've been covering Asus products, especially components like motherboards and graphics cards for years now, and you know they are good. Since their stunning success with netbooks however, they have become a more prominent brand for other consumer devices like laptops and tablets. You may still be surprised to hear their latest X79 series motherboards currently hold a 70 percent share of the global sales market for the recently introduced Sandy Bridge Enthusiast LGA 2011 platform.

The figures speak for themselves: two out of every three X79 series motherboards sold are Asus branded. Also, according to the company’s latest figures, published by DigiTimes, the Z68 and P67 series motherboards have also reached a global market share of approximately 50-60 percent each as well.

Asus shipped 23.5 million motherboards during 2011 and has set targets of 25 million units for this year. They announced they will begin shipping motherboards based on Intel’s new Ivy Bridge platform in late February. The firm also confirmed that recent reports suggesting motherboard production would slowdown were false, they went on to say their inventory levels are normal and they have no plans to slow down production in the first quarter.

On the tablet front the firm has confirmed they plan to offer upgrades to Android 4.0 Ice Cream Sandwich for their entire tablet range, which will be available for download on January 12.

Those curious about Windows 8 tablets should be covered as well – they plan to launch a new tablet PC using Intel’s Clover Trail-W platform and ARM-based versions in the fourth quarter of 2012. Pricing is rumored to be at least $599 for the Intel-based tablet, and at least $459 for the ARM version, though it could well be subject to change as release is a long way off.

Finally, Asus disclosed plans to employ 100 more staff dedicated to Android at its Software R&D sites, and once Windows 8 tablets have been launched will then expand Windows staff further as well.

User Comments: 8

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killeriii said:

"P67 series motherboards have also reached a global market share of approximately 50-60 percent each as well.

Wouldn't believe it, except i just bought an Asus P67 Sabertooth a couple months ago.

I had thought Asus, MSI, and Gigabyte were on equal ground.

My last mobo was an MSI. Before that, an Intel, and before that, a Gigabyte.

I guess Asus has the best handle on these new sandybridge chipsets.

howzz1854 said:

asus' high end boards have always been top notch and great performers. however the quality of their mid~low end boards seem to be plagued with low quality components. that's from my experience. as a result, you always have to end up spending top dollars to get a good product from them.

dividebyzero dividebyzero, trainee n00b, said:


Probably more a case of:

Aggressive marketing -especially for the ROG series

Worldwide presence

Time to market (Biostar has just launched, EVGA isn't available worldwide yet, Foxconn where are you)

Number of models. MSi has three X79 boards (GD45 +mATX, GD65, Big Bang)-of which, one has only just launched, Asus has seven. A larger number of SKU's usually means that pricing and feature set can be tailored to every buying segment.

As for P67/Z68 (and X79), Asus has UEFI working out the gate, whereas Gigabyte's P67/Z68 boards still use a conventional BIOS (or hybrid EFI in TouchBIOS) - a fact that hasn't gone unnoticed either by reviewers or the buying public

EXCellR8 EXCellR8, The Conservative, said:

can't wait to see what they have in store for Ivy Bridge this spring!

dividebyzero dividebyzero, trainee n00b, said:

I wouldn't expect too much. Z77 seems to be functionally very similar the Z68 "chipset". Native PCI-E 3.0, USB3.0 and some expanded connectivity seem to be the order of the day judging by these Gigabyte shots and HC's spread of MSI boards

Guest said:

Have always bought Asus motherboards and never been let down. It's nice to see an innovative and efficient company doing as well as it deserves.

Burty117 Burty117, TechSpot Chancellor, said:

I've always bought Asus and only ever had one issue out of the 24 or so i've installed.

They keep their BIOS's Up-to-date and come out in a timely manner, Drivers are usually great out the box and get updated very quickly if there is a problem. I've currently got the Sabertooth and it has a very good 5 year warrenty and the motherboard that did fail on me Asus sent me a new one out that arrived a week later.Overall, I am a very happy Asus customer

mosu said:

people are commercially stupid, Gigabyte MB are way better.

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