Microsoft to have 44 retail stores open by next June, arriving in Canada soon

By on July 11, 2012, 5:30 PM

Microsoft is moving ahead with plans to expand its retail presence in the world. Speaking at the Worldwide Partner Conference today, Kevin Turner, the company’s Chief Operating Officer announced plans to open a new Microsoft Store in Toronto later this year and another one in Puerto Rico.

The software giant officially announced its retail-store launch plan back in February 2009 and currently has 20 stores open in a number of US markets, with 9 more opening in the coming months -- Microsoft is opening its Orlando store on August 18 and its Boston Prudential Center store on August 23. But the Canadian and Puerto Rican stores mark the first time they will be taking the Microsoft Store brand outside the US.

According to The Verge, Microsoft is also planning to expand into the UK in 2013 with a store in London. In all the company says it plans to have 44 retail stores in place by June 2013. A year ago the goal was to open 75 retail stores within two to three years but at the current pace it’s unclear if they’ll be able to achieve that.

Microsoft’s retail presence is still tiny compared to Apple’s, which currently counts 364 stores in 13 countries, including 246 in the US. But the company says the move has helped them transition from thinking about customers to thinking like customers, not to mention they are an important brand and customer service driver.




User Comments: 8

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Ranger12 Ranger12 said:

We have one here in Atlanta. It's a pretty nice looking place. Interestingly, it is in a mall and sits directly above an Apple store.

OneSpeed said:

Oh-oh. You'd think Aplle will sue Microsoft for this...

Guest said:

quote: "sits directly above an Apple store."

lol, because ms products are way above apple.

M1r said:

I predict more microsoft hardware products will be released.

Ranger1st Ranger1st said:

I predict this still won't make people use win 8....

Guest said:

It seems that Microsoft is slowing turning into Apple. They now have retail stores, are releasing tablet hardware, are reducing users choices, have an app store, are trying to lock you in, etc.

yRaz yRaz said:

It seems that Microsoft is slowing turning into Apple. They now have retail stores, are releasing tablet hardware, are reducing users choices, have an app store, are trying to lock you in, etc.

That market has changed and so has the strategy needed to sell products in it. Just as someone at the apple store would know more about apple products than a best buy employee, people at the MS store would know more about MS products. Sales is certainly part of it but there are plenty of other reasons to go as long as you know when someone is trying to sell you one something. hint: it's not hard to sell something to someone when they already want it.

NightAngel79 said:

Wish there was a MS store in my area (Cincinnati)

I like the idea of a retail MS store

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