Google Glass shows up at New York fashion event

By on September 10, 2012, 11:00 AM

Google’s futuristic Project Glass augmented reality eyewear was spotted at a Diane von Furstenberg (DVF) modeling show yesterday. The event kicked off a collaboration between Google and DVF that aims to merge technology with the latest fashion trends and as CNET points out, is the first time the hi-tech spectacles have been seen in public outside of a Google tech event.

Several fashion models were seen wearing the glasses but it wasn’t just for show. Later this week, Google and DVF will be releasing a film titled “DVF through Glass” that will give viewers a behind-the-scenes look at the event using video shot using Glass. The video will be available on the DVF Google+ page and on Google’s YouTube channel on Thursday.

"I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion," von Furstenberg said in a prepared statement. "Beauty, style and comfort are as important to Glass as the latest technology," Google co-founder Sergey Brin further highlighted in a statement of his own. "We are delighted to bring Glass to the runway together with DVF."

Google first unveiled Project Glass earlier this year as a wearable heads-up display that could provide access to smartphone-like features and connectivity visually. The device is a product of the “top secret” Google X research and development team and although commercial products are still a few years out, the search giant wanted to get consumer input on the types of features that people would like to see with Glass.

During Google’s I/O conference in June, Brin said consumer versions should be available for purchase sometime in 2014. Developers in attendance were offered the option to pre-order units at $1,500 each that would ship in early 2013.

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