The big picture: South Korea is preparing to offer free generative AI services to its entire population, using the technology to help people handle everyday tasks such as booking medical appointments, finding housing, and sorting out taxes. The program is intended to expand access to homegrown AI systems while giving the government a larger role in how they are used for everyday services.
The government's "AI for All" program will begin beta testing in September, followed by a broader launch later this year. On Friday, Seoul named three technology consortia to provide the services. They include groups led by the country's two largest telecom companies and the operator of Kakao, one of South Korea's most widely used consumer platforms.
The services are expected to connect to government systems rather than function solely as standalone chatbots. Residents will be able to use them to book doctor appointments, search for apartments, and get tax guidance. Small businesses will be able to calculate taxes and check whether they qualify for government support. Parents will receive recommendations for educational content.
Each consortium plans to introduce its own AI app and add generative AI features to existing products. Users will have unlimited access, with no token limits under the government-supported plans.
Seoul will supply some of the computing capacity needed to run the services. The government plans to distribute up to 512 Nvidia B200 chips among the three consortia and help cover operating costs. The Ministry of Science and ICT has not disclosed the program's total cost.
The initiative is part of South Korea's effort to build a stronger domestic AI industry and reduce its reliance on systems developed in the US and China. The government is trying to steer more consumers toward locally developed AI products by making premium-level services widely available at no cost.
South Korea already has a large market for generative AI. A government survey earlier this year found that about one-quarter of South Koreans pay for AI services. By comparison, a PNC Bank survey found that about 2% of Americans pay for such services. Seoul estimates that more than 20 million people in South Korea use free generative AI tools.
The rollout is backed by a broader increase in AI spending. President Lee Jae Myung's administration has set aside about 10 trillion won, or $7.2 billion, for AI-related spending in 2026. That is three times the amount allocated the previous year.
For South Korea, the project will test whether generative AI can become part of the country's basic digital infrastructure. Its success will depend on whether the systems are reliable enough for people to use them for practical, routine tasks.
The government has not set an adoption target for the new service.