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Nvidia shook up the enthusiast GPU market last month by launching its most affordable Kepler offering yet. At $299, the GK104-based GeForce GTX 660 Ti was $100 cheaper than the GTX 670, while being just 13% slower. Likewise, the GTX 660 Ti was 11% faster and more power efficient than the competing Radeon HD 7870 when testing at 1920x1200 on most games, despite matching it on price.
Predictably, AMD neutralized that threat by slashing prices. This balanced things out, with products from both major GPU makers finding their rightful place in the market. As is often the case, Nvidia dominated the premium segment, while AMD had stronger footing in the mainstream.
Ever eager to keep AMD on its toes, Nvidia continues its push into the mid-range market with a Kepler-based card that is expected to retail for about $230 -- right in-between AMD's Radeon HD 7850 and 7870. The GTX 660 is based on the new 28nm GK106 architecture and although this part differs from the GK104 in Nvidia's Ti card, the GK106 still has all the key innovations introduced by the GTX 680.
User Comments: 8
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Now on 560 Ti, next worthy upgrade for me is a 770 GTX
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Those are some pretty impressive benchmark numbers compared to the 660Ti and for $70-$80 cheaper.
I could see a lot of people jumping on this bandwagon and grabbing this card.
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DanUK said:
Yeah gotta agree some great value here... surprised to see my 580 outpaced in some instances! D: Not enough to warrant an upgrade just yet mind you.. but a clear demonstration of the impressive progress being made between each series in terms of price/performance.
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My 5870 is starting to feel inadequate.
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Footlong said:
"while folks looking to play at 1080p-like resolutions should probably spend the extra $70 or so on the GTX 660 Ti."
I liked the review right until this part. I mean the gtx 660 Ti is the one that should not be 299 dollars. The HD 7950 boosted or not offers are more compelling card and they are almost the same price. The difference is around 10 lousy bucks.
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2 people like this |Staff"while folks looking to play at 1080p-like resolutions should probably spend the extra $70 or so on the GTX 660 Ti."
I liked the review right until this part. I mean the gtx 660 Ti is the one that should not be 299 dollars. The HD 7950 boosted or not offers are more compelling card and they are almost the same price. The difference is around 10 lousy bucks.
Except we were strictly comparing Nvidia cards at that point. Read the full paragraph:
It's a little easier to give advice when comparing Nvidia's cards. For instance, we can say that gamers aiming to play at 1680x1050 or less can safely opt for the GTX 660, while folks looking to play at 1080p-like resolutions should probably spend the extra $70 or so on the GTX 660 Ti. Additionally, the GTX 660 finally puts the 20-month-old GTX 560 Ti to rest, providing over 30% more performance for roughly the same price. -
Why is there such a huge price gap this generation for $175?
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1 person liked this |Why is there such a huge price gap this generation for $175?
Why release a cheap card when 1. You still have inventory of the previous series of cards to offload, and 2. it has the ability to kill the sales of the cards above it in the product stack. I'm guessing Nvidia wouldn't have sold many GTX 680's at $499 if the $399 GTX 670 had been released at the same time for example (likewise with the $299 GTX 660 Ti vs the $399 GTX 670).
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