Motorola's next phones will be sized "just right" and forgo bloatware

By on April 16, 2013, 6:30 PM

Motorola hasn't been particularly active in the smartphone space since being acquired by Google in mid-2011 (completed last May) and considering most onlookers believe the purchase was made purely to expand the search giant's patent portfolio, many have questioned the handset maker's fate. Motorola design chief Jim Wicks helped clarify the company's near term plans in a recent chat with PC Mag -- plans that include new products as well as a fresh design philosophy and business strategy to boot.

Wicks noted that the folks at his company aren't aboard the "bigger is better" bandwagon, referring to the seemingly unspoken challenge between handset makers to produce devices that blur the line between smartphones and tablets -- see the new Samsung Galaxy Megas. "Better is better," he said, and that's precisely what Motorola hopes to deliver with its new offerings. Wicks said that the company has spent eight months working on next-generation phones and so far it has seen positive feedback.

The new devices will reportedly have more input from Google than the Razr products released in late 2012 and they should begin to appear toward the second half of this year. Hardware details are naturally sparse at the moment, but Wicks said folks who prefer smaller handsets should be pleased -- though they won't necessarily have to sacrifice screen real estate. While Motorola is aiming to keep things relatively compact, it's also using extra trim display bezels to cram in as many pixels as possible.

Along with keeping things lean hardware-wise, the company wants to ship its new devices with Android and only Android, shunning the bloatware that plagues many of today's handsets. "People don't want all that stuff pre-populated on their devices," Wicks said. "They really want to define these things themselves.

We're focusing on simplicity and the power of the consumer." It's worth noting that we say the company wants to ship sans bloatware, but PC Mag suggests that could cause friction with carriers and losing out on launch arrangements would hinder Motorola's new approach to monetization: mass cross-provider availability.

Instead of selling many different products exclusively through many different carriers, Motorola has set out to focus on delivering a few key products across the board. "We are going to try to drive a more singular expression of our brand across multiple carriers," Wicks said. "It's a fundamental change in the model."




User Comments: 6

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veLa veLa said:

Let's just hope the Droid Razr 3rd generation isn't just a Galaxy S4 equal, but something that surpasses it. The original Droid Razr was just a Motorola version of the S2, and the second was just a S3 copycat. They have to be better, not just rivals.

I really like Motorola build quality but I've stuck with Samsung lately.

JC713 JC713 said:

The next gen Razr Max HD just needs a better Camera and updated specs and you got yourself a winner.

tipstir tipstir, TS Ambassador, said:

My Motorola Razr Max with HD yeah the camera is that hot and video cam is very good. Though I don't like Samsaung smart phones I had S3 and a few others just don't care for them they use that UI the use. Stick with Jelly Bean UI instead of trying to make another UI Overlay. Motorola needs to kill the bloatware have these rooted out of the box so I can use programs such as Adfree to kill these ads.

JC713 JC713 said:

My Motorola Razr Max with HD yeah the camera is that hot and video cam is very good. Though I don't like Samsaung smart phones I had S3 and a few others just don't care for them they use that UI the use. Stick with Jelly Bean UI instead of trying to make another UI Overlay. Motorola needs to kill the bloatware have these rooted out of the box so I can use programs such as Adfree to kill these ads.

Cant you use Adblock without rooting the phone?

tipstir tipstir, TS Ambassador, said:

Actually called Adfree that would block all ads brower and apps. No it needs to gain access to the root. Mostly use Superuser app which uses SU but the SU file needs to be installed using adb commands to gain access.

JC713 JC713 said:

Ah. I think Google removed Adblock recently from the app store.

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