Ouya, one of the most successful Kickstarter campaigns ever, has landed another $15 million in funding. This time the company took a more traditional route, however, landing its money from world-famous venture capitalist firms Kleiner Perkins Caufield & Byers and Mayfield Fund, according to a report from The Verge.
To be better prepared for a large retail launch, the company has also decided to delay the release of its console by a few weeks, moving it back to June 25. Julie Uhrman, chief executive for Ouya, said they want to make sure they're able to get enough units to retail quickly, and the extra time will allow that to occur.
Of course, trying to push out a large stock of devices requires money, and that is where the additional funding comes into play. “Our demand is already beyond expectations. That’s a great problem to have, but it leads to a need for cash,” said Uhrman.
The money from the venture capital firms will not only go towards creating more hardware units, however. It's also going to be poured into the game development community, which is ultimately what is going to decide whether the device is able to make it in the market. A game system without quality titles to play is one that is destined to fail, and strong third-party support is often what pushes a console to the next level.
Bing Gordon, a partner at Kleiner Perkins and now a member of Ouya's board, understands that $15 million might still fall short of the amount required for a successful console launch, but he decided to invest in it because he was so impressed with Uhrman and the Kickstarter campaign.
The Android-based console will be available at BestBuy, Amazon, GameStop, Game, Target, and on Ouya's own website for $99.99. Additional controllers will also be available with a retail price of $49.99.