Google launches Top Charts to show what the world is searching for

By on May 23, 2013, 9:30 AM

Google recently launched a new feature that’s part of Google Trends called Top Charts. As the name suggests, Top Charts is used to view a snapshot of the top searches across a plethora of topics ranging from actors and animals to books and business people.

The service is an extension of Google’s annual Zeitgeist which is simply a list of the top global searches for a given year. These reports are typically released in mid-December but with Top Charts, you'll no longer have to wait and see what the world is searching for. Top Charts will update on a monthly basis, we’re told.

Search data dates all the way back to 2004 despite the fact that the service just launched. It uses data from Google’s Knowledge Graph which ties keyword searches to real life things. As Google explains it, when you look at a chart for a specific topic or thing – like the Golden State Warriors – you’re actually seeing rankings based on multiple search terms that are all related to the same topic.

Top Charts, like every other algorithm, isn’t perfect and there’s likely to be abnormalities that spring up from time to time. As CNET suggests, Google could have trouble with certain homophones like Pit Bull (the rapper) and pit bull (a type of dog).

In related news, the search giant also launched a full screen visual that shows current trending searches. The colorful display showcases a constantly changing array of search topics in all languages in a format that looks somewhat like an animated screensaver.




User Comments: 5

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VitalyT VitalyT said:

In this area, like in so many others, the world is a swam. It won't make you feel any better or any smarter than after watching this statistics: http://www.worldometers.info

NeoFlux said:

Activities:

1. Sex

2. .....

RH00D RH00D said:

I never pay much attention to these cause Google will always hide searches they deem inappropriate (sex, porn, etc.) which pretty much invalidates the legitimacy of their data since they've tampered with it.

MilwaukeeMike said:

I never pay much attention to these cause Google will always hide searches they deem inappropriate (sex, porn, etc.) which pretty much invalidates the legitimacy of their data since they've tampered with it.

I think you should check out the charts first. There isn't exactly a category for body parts, and the other results are too vague. Justin Beiber is on a couple lists, but we don't know if that's for people who love him or people who hate him.

The point is... any 'tampering' or filtering that may possibly exist on the searches probably doesn't affect the top 10 of these lists. They could leave all the inappropriate stuff in and it wouldn't change anything.

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