Codemasters announces 125,000 special edition of GRID 2

By on May 24, 2013, 12:00 PM

Codemasters has just announced a £125,000 variant of its upcoming racing game called GRID 2: Mono Edition. This limited version sets the Guinness World Record for most expensive special edition ever available commercially. 

What does £125,000 buy? To start with, a copy of the game with custom artwork and a PlayStation 3 to play it on. Oh, and a BAC Mono supercar with an exclusive paint job. The buyer will also get a race suit, boots, gloves, and a GRID 2: Mono Edition branded Bell Racing helmet to go with their brand new custom racecar. It also includes a day at the BAC factory where the buyer will get to customize their new toy for size and specifications.

The car itself is quite powerful, with a 2.3 liter, 280 BHP four cylinder engine that goes from 0-60 MPH in just 2.8 seconds. Its top speed is 170 MPH, which should be more than sufficient to get the gamer to his or her local store to pick up the next big release quickly. It's built with a carbon fiber body, so it is quite lightweight. Codemasters specifically mentions that the supercar is road legal, which means the person who invests this huge amount of money will actually get the chance to enjoy the vehicle on the street. 

As you would expect, the real-life car will be featured in the game when it ships on May 28 on the Xbox 360, PS3, and PC, so even buyers who opt for the standard version will still get to enjoy the ultra-expensive supercar, even if it's only in virtual form.

Only one person will be able to take advantage of this special version of GRID 2. As of this writing, the Mono Edition is still available from Game in the UK




User Comments: 24

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1 person liked this | platinumsteel said:

Omg..I can't wait for pc version.lol

VitalyT VitalyT said:

This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...

yRaz yRaz said:

This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...

idk, gamers are pretty dumb, especially console gamers

NTAPRO NTAPRO said:

>_> A special edition that costs more than a car lol

What will they think of next xD

Ravik Ravik said:

You know...there was a day once when you could theoretically collect all of the game variants that were released for a system. Unfortunately, things like this create "holy grails" that can only be obtained by a handful of collectors (only one in this case). The downside is that this strategy effectively renders everyone elses collection ultimately "incomplete."

So all I can say is "wow...that's kind of cool" and then "ah, nutz!"

davislane1 davislane1 said:

This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...

I'm not entirely sure what you're on about. The car is "advertised" in the game regardless and this is a financially sound move at least for BAC. The decision to partner with a game developer is certainly no worse than doing so with producers of other products (I.e. Monster and Redbull).

VitalyT VitalyT said:

I'm not entirely sure what you're on about. The car is "advertised" in the game regardless and this is a financially sound move at least for BAC. The decision to partner with a game developer is certainly no worse than doing so with producers of other products (I.e. Monster and Redbull).

I thought it would be obvious from my post. The article speaks of a car advertising the game, whereas in reality it is the game that's advertising a car.

2 people like this | lipe123 said:

>_> A special edition that costs more than a car lol

What will they think of next xD

You get the car, racing gear and whatnot also fooo, read!

slh28 slh28, TechSpot Paladin, said:

Pretty sure you can get kit cars with that kind of spec for way less than £125k

lipe123 said:

This is just bad press...

As part of the marketing campaign, a car company decides to hire a game studio to advertise its vehicles through the game industry, figuring it would not be costly. The game studio agrees to get on board to boost AD-s for its new game.

Why try to reverse the marketing position? - it looks and sounds so stupid to anyone with half the brain...

If it wasnt for games like need for speed LOADS of supercars would be virtually unknown to the general public. It's a pretty solid strategy and considering that not all gamers are 12 year olds they might actually sell a bunch of these as a result of this campaign.

I think its a pretty smart way to advertise a product like a supercar, not sure why you are hating on the concept. It's not a reverse on anything since the game company and the manufacturer had to cooperate extensively from the start to get the car into the game.

Guest said:

Bad press, I will not, ever, never, buy another racing game in my life. Period.

Skidmarksdeluxe Skidmarksdeluxe said:

Well if they do this for a driving game imagine what could be on offer in the next flight simulator game. I won't even mention space quest.

Skidmarksdeluxe Skidmarksdeluxe said:

Bad press, I will not, ever, never, buy another racing game in my life. Period.

So we can safely assume that you've already pre-ordered Grid 2.

JC713 JC713 said:

That is so dumb. I can buy 2 corvettes are that price.

dikbozo said:

$190,000+

only one copy.

too bad, so sad for me.

NTAPRO NTAPRO said:

You get the car, racing gear and whatnot also fooo, read!

:o I misread lol. I thought it was a toy car xD. Makes more sense now, thanks for the reminder haha

davislane1 davislane1 said:

I thought it would be obvious from my post. The article speaks of a car advertising the game, whereas in reality it is the game that's advertising a car.

Which is why I find your original statement confusing. Any car that's featured in any game is effectively "the game advertising the car", both in the game content and usually the box art as well. It's not bad press at all; it's cheap and effective advertising.

Edit: In essence, this isn't a "reversal" of the marketing position, it's completely ordinary, as is the alternative. Unless I'm still missing something (sorry, been up since 3am). Or do mean that this article is "bad reporting"? In which case, yes, you are absolutely correct.

If it wasnt for games like need for speed LOADS of supercars would be virtually unknown to the general public. It's a pretty solid strategy and considering that not all gamers are 12 year olds they might actually sell a bunch of these as a result of this campaign.

I don't think they will be selling many of these packages (game + the car) anyways. At a $68,000 premium over the normal version, anyone with enough coin to drop on a $150,000-$200,000 super car isn't likely to fork out the extra dough just to have a video game themed paint job and some racing gear. Well, unless there are some really daft wealthy people out there...Which there are...Which invalidates my original point. Damn. :p

Guest said:

$125,000 :/ !!!

Forget that I'm gonna just pirate this one! *nerd* :p can't wait for someone to hax this one!

1 person liked this | SalaSSin said:

Bad press, I will not, ever, never, buy another racing game in my life. Period.

Oh noes!!! One guy will not buy something! Hold the presses! Change our way of advertising, we're doing it all WRONG!! Guest will not buy it!!

/rant

HiDDeNMisT HiDDeNMisT said:

Screw the game I want the car. That thing looks awesome.

Guest said:

£125,000 is just under $190,000

1 person liked this | Zeromus said:

Omg..I can't wait for pc version.lol

You wouldn't download a ca -- Ah forget it.

NTAPRO NTAPRO said:

Bad press, I will not, ever, never, buy another racing game in my life. Period.

Not even split/second or nfs most wanted? You suck -_-

Guest said:

This is not a special edition Game with a Car. It's a Special Edition Car with a game! Mind you it's the BAC mono, and if anyone remembers a recent Episode of Topgear where Clarkson drove a KTM Crossbow, you'd know why he drove the KTM instead of the BAC ;)

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