HTC is expecting to post their first ever quarterly loss when it releases their earning figures for Q3 2013, with forecasted revenues in the range of NT$50 billion to NT$60 billion (US$1.7-2.0 billion), down from this quarter's NT$70.7 billion (US$2.3 billion). This provides the company with a gross profit margin of 18 to 21 percent, down from 23.2 percent this quarter, and an operating margin of 0 to -8 percent, down from 1.5 percent this quarter.
CEO Peter Chou blames the decline on having to clear aging products in their sales channel, as well as a higher cost structure for producing and developing smartphones. "Actions have been taken" by the company to improve in Q4, helped by their range of smartphones that are providing momentum for the struggling Taiwanese OEM.
HTC revealed that their flagship "hero" device, the HTC One, has been performing well in several regions including the United States, EMEA and China; it was noted that China especially saw the company regain high-end phone market share. The One has been selling better than HTC's flagship devices of last year, such as the One X, over the same period, which is a good sign for HTC regaining growth in the quarters to come.
Chou wants HTC to be "a strong player in the high-end segment", while he also teased that a range of upcoming mid-tier phones will be released at the end of Q3 and Q4 this year, alongside the One mini that's expected to start shipping at the end of this month. The company looks forward to a "brighter future" that will continue to bring customers the "best and most exciting" products.
The HTC One represents the firm’s latest attempt to regain lost ground in the smartphone market. It is made entirely of aluminum and boasts a large 4.7-inch full HD 1080p display with 468 PPI flanked by two speaker strips with integrated amplifiers. Inside is a 1.7-GHz, quad-core Snapdragon 600 processor, 2GB of RAM and 32GB or 64GB of internal storage.
The HTC One mini is the smaller and less expensive version of its flagship HTC One handset. The One mini features a 4.3-inches (720p) display, a 1.4 GHz dual-core Qualcomm Snapdragon 400 processor, backed by Adreno 305 graphics, a single gigabyte of RAM and 16GB of non-expandable storage. The One mini supports 4G LTE and HSPA+ cellular networks, Wi-Fi, DLNA, Bluetooth and comes with Android 4.2.2 out of the box.
The HTC One X runs Android 4 OS with the new Sense 4 user interface and the phone's powerful NVIDIA Tegra 3 processor, which has 4 processing cores that can run at speeds of up to 1.5GHz. On the front face of the phone is the secondary 1.3 megapixel camera for video chatting, which supports the primary 8 megapixel camera, with LED flash. It measures 134.5mm x 70.8mm (5.3in x 2.8in) and weight only 134g (4.7oz).
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