The Apple TV went unmentioned during yesterday's Apple event as we expected, but now reports say the company will be bringing the device to the forefront as soon as next week.
Sources familiar with Cupertino's plans claim that on September 18, the same day Apple is expected to launch iOS 7, the company will also announce an updated version of its set-top box. The update appears to be software based right now and will include an "internal overhaul" of the device, including enhancements to the Airplay streaming tech, according to the sources.
Although details are thin on the new Airplay functionality, from what we can tell it will allow users to beam programming and video content they own from the iTunes store, directly to an Apple TV they do not own. Essentially, you can play content from your mobile device on your friend's Apple TV through the cloud, without the need to store the content locally or having to go through the hassle of switching logged in accounts. At this point, these are the only details we know regarding what the new Apple TV refresh could come along with.
Last week we heard similar rumblings of an Apple TV software update that further corroborates today's report.