With the enthusiast community demanding a response to the latest GeForce GPUs, AMD answered last month by delivering Titan-like performance for nearly half the price. At $550, the new Radeon R9 290X is set at the same rate as the HD 7970 when it debuted two years ago. With its age-old adversary swinging full force, Nvidia's back hit the ropes and it quickly countered by slashing prices across its affected upper-tier products.
Before Nvidia can strike back, however, it'll have to eat another blow in the form of the new Radeon R9 290. At $400, the R9 290 offers fantastic value when you consider it still packs much of what made the R9 290X a GeForce killer.