Yahoo is reportedly interested in purchasing image sharing service Imgur. An unnamed source with knowledge of the deal said serious talks began during the fall although no price has yet been agreed upon according to a report from Business Insider.
Instead of a typical acquisition hire in which a large company like Yahoo buys a small startup simply to gain talent, the Internet pioneer would likely instead purchase Imgur with plans to continue operating the service unchanged. It’d be similar to what they did when acquiring Tumblr earlier this year for $1.1 billion.
The publication ventures a guess that yahoo might offer anywhere between $100 million and $500 million for the service while Valleywag’s Nitasha Tiku believes the price may eventually settle around the $200 million mark.
It could be a solid deal if Yahoo is able to scoop up the service on the lower side of that range. Imgur is one of the most popular image sharing services on the web today and is the go-to service for many social network users and Redditors. At last check, Imgur boasts 100 million unique monthly users which is higher than the 85 million people that use Reddit today.
Imgur was created in 2009 by Alan Schaff as “a gift to Reddit” because most photo sharing services at the time were notoriously difficult to use. The service is run by a 10-person team in San Francisco and although it’s not a massive company, they do generate some revenue through the use of advertising and premium memberships.