Google reportedly considering making custom ARM-based server chips

By on December 13, 2013, 10:30 AM
google, intel, arm, cpu, chips, arm-based, server chips

Google is reportedly considering the option of jumping into the hardware game by designing its own server processors using ARM technology according to a source with knowledge of the matter as reported by Bloomberg. If true, the move could seriously threaten the market dominance that chip maker Intel currently enjoys.

The unidentified source said Google is interested in its own design as that would help them better manage the interaction between software and hardware. True enough, as Apple has been enjoying a similar advantage in the mobile space by keeping chip and software development under the same roof for years.

As Intel’s fifth largest customer, Google is one of the world’s largest buyers of server processors. Abandoning Intel to design and build their own chip could be detrimental to the iconic chip maker as Google is responsible for roughly 4.3 percent of their revenue according to supply chain analysis.

ARM is a dominant force in the world of mobile processors and is looking to expand into the realm of server chips, a market that Intel currently controls 95 percent of. AMD and a number of other companies, however, have announced plans this year to build ARM-based server chips which could ultimately cut into Intel’s market share if successful.

The plans are said to be tentative and no decisions have been made, we’re told. As such, plans could change at any time.

Spokespeople for both ARM and Intel declined to comment on the matter.




User Comments: 6

Got something to say? Post a comment
2 people like this | MilwaukeeMike said:

If true, the move could seriously threaten the market dominance that chip maker Intel currently enjoys.

Why? Who's to say Google will be good at making chips? Intel has quite the head start and they didn't have much trouble in squashing AMD in the consumer CPU chip market.

Sure, sometimes a new competitor is able to leap-frog over an established company because they've gotten lazy and haven't progressed. But don't think that's true for Intel.

psycros psycros said:

If true, the move could seriously threaten the market dominance that chip maker Intel currently enjoys.

Why? Who's to say Google will be good at making chips? Intel has quite the head start and they didn't have much trouble in squashing AMD in the consumer CPU chip market.

Sure, sometimes a new competitor is able to leap-frog over an established company because they've gotten lazy and haven't progressed. But don't think that's true for Intel.

LOL, exactly what I was going to say

Adorerai said:

If true, the move could seriously threaten the market dominance that chip maker Intel currently enjoys.

Why? Who's to say Google will be good at making chips? Intel has quite the head start and they didn't have much trouble in squashing AMD in the consumer CPU chip market.

Sure, sometimes a new competitor is able to leap-frog over an established company because they've gotten lazy and haven't progressed. But don't think that's true for Intel.

LOL, exactly what I was going to say :)

The purpose of google designing their own chip is to better integrate their hardware and software right, or are they doing it to compete with Intel?

Skidmarksdeluxe Skidmarksdeluxe said:

If true, the move could seriously threaten the market dominance that chip maker Intel currently enjoys.

Why? Who's to say Google will be good at making chips? Intel has quite the head start and they didn't have much trouble in squashing AMD in the consumer CPU chip market.

Sure, sometimes a new competitor is able to leap-frog over an established company because they've gotten lazy and haven't progressed. But don't think that's true for Intel.

I wouldn't be so confident. Sure they control the server market but success leads to complacency. Remember what happened in the desktop market a couple of years back when AMD launched their 64 bit Athlon? They had Intel sweating for a while. Even the mighty have fallen. I'd like to see Intel get a taste of their own medicine.

Guest said:

@ Skidmarksdeluxe

But that's exactly what I think MilwaukeeMike is trying to say. Is Intel really complacent? They don't seem to to be the typical company that gets drunk off of their own success. Even after AMD "lost", they have continue to seriously work. And what exactly had Intel done to need to "get a taste of their own medicine"?

On the other hand, the competition will always be a good thing for the market since it pushes companies to continue to develop rather than stagnate. At the same time, to say that Google will "seriously threaten" Intel so definitely is really odd. It may threaten Intel but why "seriously threaten"?

Guest said:

I don't think Google will go to ARM to compete with Intel, I think if they go to ARM is to make their servers more efficient. I don't see them selling an ARM system, just building them for their own use.

Load all comments...

Add New Comment

TechSpot Members
Login or sign up for free,
it takes about 30 seconds.
You may also...
Get complete access to the TechSpot community. Join thousands of technology enthusiasts that contribute and share knowledge in our forum. Get a private inbox, upload your own photo gallery and more.