Google has sent out invitations for a media event to be held on September 15 in India. While no details were shared other than “an exciting new announcement from Google” is coming, NDTV, which first reported the news, speculates that the company will likely take the opportunity to focus on its Android One OEM certification program for low-cost handsets.

The reference program was announced back in June with the goal of helping manufacturers produce quality phones using inexpensive, low-end hardware. The devices are also required to run stock Android, devoid of bloatware slowing down the hardware, and should automatically receive updates.

This will not only help Google better control the customer experience in the entry-level segment, but also reduce fragmentation as it further pushes Android into key emerging, densely populated markets. While this is a global initiative, the company had previously said Android One will start in India.

Google has already partnered with local handset makers Micromax, Karbonn Mobiles and Spice Mobiles to bring these devices into India. The target price is under $100 and while hardware specs remain unclear, the Micromax handset will have a 4.5-inch display, dual-SIM support, an SD card slot, and an FM radio.