Sun is to lead a $500 million marketing campaign aimed at making Java, its programming technology, one of the world's best-known technology brands.

At the annual JavaOne conference in San Francisco this week, the company is expected to announce the "Java Powered" campaign, which will see Sun and its industry partners investing hundreds of millions of dollars in the Java name.

Read more: [URL=http://www.theregister.co.uk/content/53/31097.html]The Register[/URL].