Sony KDL-40HX723

  • Sony KDL-40HX723
Based on 11 scores, 12 reviews available
  • Excellent:
  • Good:
  • Average:
  • Bad:


  • Mostly very good 3D pictures.
  • Excellent 2D pictures.
  • Sony’s BIV online system is superb.


  • Residual 3D crosstalk in dark scenes.
  • More than a little overpriced.

Expert reviews and ratings

By on 80

Don’t be thinking that affordable billing means that the is remotely basic.Not only does it feature HD tuners, smart TV applications and 3D playback, but this Sony is in fact one of the better-specified models in Sony’s entire...

By Home Cinema Choice on 80

Sony’s EX723 series turned out to be some of the worst 3D performers we’ve seen, but subsequent 3D models have upped the brand’s game. On paper at least, this set looks equipped to do the business. It carries MotionFlow XR 400...

By Expert Reviews on 100

It's expensive, but this is a fantastic LCD all-rounder that has all the features we would expect and excellent image quality...

By DigitalVersus on 80

The HX723 TV performs almost identically to its younger brother, the EX723. They're so similar, in fact, we're not sure what the point in this new model is. Its only real advantage is that the version we tested suffered from a little less...

By Pocket-lint on 90

The current stand-out screen in Sony’s 2011 range, the KDL-40HX723 combines elegant design and class-leading IPTV services, with superior high-def and perfectly acceptable...

By RegHardware on 90

Overall, this 40-in set is as impressive as it is expensive. There are a few niggling caveats, but the Sony Bravia KDL-40HX723 offers a terrific HD performance, bright engaging 3D and a barrel load of IPTV. ® More TV ReviewsToshiba Regza...

By HDTV Reviews on

Sony recently delivered a sample of its 40-inch HX723 BRAVIA LED LCD TV for review, hot on the heels of the top-end HX923. A quick glance over the specs suggests that the HX723 features many of the favourable attributes of that flagship television,...

By TechRadar on 90

The KDL-40HX723 has an ace up its sleeve with the potential to improve dramatically on the poor 3D efforts of the EX723 series. Motionflow XR 400 claims to deliver a processing-driven equivalent' of 400 frames per second, which ought to bode well...

By Trusted Reviews on 90

After the pretty abject 3D failure of Sony’s EX723 range, there was a lot of pressure riding on the shoulders of the 40HX723. But thankfully the set has risen to the challenge superbly, with excellent 3D and 2D pictures together with an impressive...

International Review By Betabuzz on 79

Wenn Geld keine primäre Rolle spielt, ist der Sony KDL-40HX723 sicherlich eine hervorragende Wahl. Allerdings sei erwähnt, dass es im Samsung- und LG-Lager bereits zu deutlich günstigeren Preisen mehr Bilddiagonale gibt – vor allem...

International Review By Les Numériques on 80

Le HX720 affiche une qualité d'image presque identique à son petit frère, le EX720, si bien que nous ne voyons pas vraiment son intérêt. Seul avantage : le "clouding" a sensiblement été amélioré (sur...

International Review By Les Numériques on 80

Le modèle HX720 affiche une qualité d'image presque identique à son petit frère, le EX720 si bien que nous ne voyons pas vraiment son intérêt. Seul avantage : le clouding a sensiblement été amélioré....