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Mostly very good 3D pictures.
Excellent 2D pictures.
Sony’s BIV online system is superb.
Residual 3D crosstalk in dark scenes.
More than a little overpriced.
By Whathifi.com on March 13, 2012
Don’t be thinking that affordable billing means that the is remotely basic.Not only does it feature HD tuners, smart TV applications and 3D playback, but this Sony is in fact one of the better-specified models in Sony’s entire...80
By Home Cinema Choice on February 08, 2012
Sony’s EX723 series turned out to be some of the worst 3D performers we’ve seen, but subsequent 3D models have upped the brand’s game. On paper at least, this set looks equipped to do the business. It carries MotionFlow XR 400...80
By Expert Reviews on January 27, 2012
It's expensive, but this is a fantastic LCD all-rounder that has all the features we would expect and excellent image quality...100
By DigitalVersus on November 21, 2011
The HX723 TV performs almost identically to its younger brother, the EX723. They're so similar, in fact, we're not sure what the point in this new model is. Its only real advantage is that the version we tested suffered from a little less...80
By Pocket-lint on November 14, 2011
The current stand-out screen in Sony’s 2011 range, the KDL-40HX723 combines elegant design and class-leading IPTV services, with superior high-def and perfectly acceptable...90
By RegHardware on October 27, 2011
Overall, this 40-in set is as impressive as it is expensive. There are a few niggling caveats, but the Sony Bravia KDL-40HX723 offers a terrific HD performance, bright engaging 3D and a barrel load of IPTV. ® More TV ReviewsToshiba Regza...90
By HDTV Reviews on August 20, 2011
Sony recently delivered a sample of its 40-inch HX723 BRAVIA LED LCD TV for review, hot on the heels of the top-end HX923. A quick glance over the specs suggests that the HX723 features many of the favourable attributes of that flagship television,...-
By TechRadar on July 11, 2011
The KDL-40HX723 has an ace up its sleeve with the potential to improve dramatically on the poor 3D efforts of the EX723 series. Motionflow XR 400 claims to deliver a processing-driven equivalent' of 400 frames per second, which ought to bode well...90
By Trusted Reviews on July 08, 2011
After the pretty abject 3D failure of Sony’s EX723 range, there was a lot of pressure riding on the shoulders of the 40HX723. But thankfully the set has risen to the challenge superbly, with excellent 3D and 2D pictures together with an impressive...90
By Betabuzz on December 12, 2011
Wenn Geld keine primäre Rolle spielt, ist der Sony KDL-40HX723 sicherlich eine hervorragende Wahl. Allerdings sei erwähnt, dass es im Samsung- und LG-Lager bereits zu deutlich günstigeren Preisen mehr Bilddiagonale gibt – vor allem...79