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03-09-2004, 02:26 PM
Pop-up ads, those reviled windows that intrude on your Web surfing, seem to be on the decline. But don't celebrate yet: New forms of advertising that may be just as annoying and even more intrusive are likely to replace them.
Thwarted by both ISPs and blocking utilities, use of pop-ups has waned over the past year. Internet advertising analysts say Microsoft's decision to put a pop-up stopper into the next version of Internet Explorer hastens their demise, but no one expects them to disappear soon. And new styles of ads, including screen-grabbing full-motion videos and rich media that overwrite the screen, are starting to appear.
Read more: PC World (http://www.pcworld.com/news/article/0,aid,115026,00.asp).
Thwarted by both ISPs and blocking utilities, use of pop-ups has waned over the past year. Internet advertising analysts say Microsoft's decision to put a pop-up stopper into the next version of Internet Explorer hastens their demise, but no one expects them to disappear soon. And new styles of ads, including screen-grabbing full-motion videos and rich media that overwrite the screen, are starting to appear.
Read more: PC World (http://www.pcworld.com/news/article/0,aid,115026,00.asp).
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