NetFlix, famous for its online based DVD rentals, has made public its plans for offering movie downloads (http://money.cnn.com/2004/04/05/news/midcaps/netflix_downloads/index.htm) as soon as next year, with an open possibility of attending the "on-demand" videogame sector as well.

"We're playing it a little defensively, because if we lose the digital download market, you'll soon be hearing about the rise and fall of Netflix," said Hastings to the publication.