Just got back from The New Efficiency Atlanta

They gave out goody bags
http://img34.imageshack.us/img34/8346/1620036.th.jpg (http://img34.imageshack.us/i/1620036.jpg/)
The sponsors ads

http://img208.imageshack.us/img208/7946/1620038.th.jpg (http://img208.imageshack.us/i/1620038.jpg/)
Some stickers


http://img527.imageshack.us/img527/5329/1620044.th.jpg (http://img527.imageshack.us/i/1620044.jpg/)
http://img38.imageshack.us/img38/3381/1620045.th.jpg (http://img38.imageshack.us/i/1620045.jpg/)
http://img200.imageshack.us/img200/8458/1620046.th.jpg (http://img200.imageshack.us/i/1620046.jpg/)
A Cool Shirt, comes in one flavor XL


http://img38.imageshack.us/img38/701/1620037.th.jpg (http://img38.imageshack.us/i/1620037.jpg/)
Windows Server 2008 R2, Forefront and System Center trials

and to finish(6 image limit reached)
http://img527.imageshack.us/img527/7406/1620043.th.jpg (http://img527.imageshack.us/i/1620043.jpg/)
And last but not least Windows 7 Ultimate, 32bit disk only(Which dissapointed me so i'll call them and ask where i can get an x64 copy).

I went to the developer's track, it was basically them just telling how to implement the windows 7 ui with you applications, and showing off its multitouch and sensor system.
It was pretty cool.

Do you have an MSDN or TechNet subscription? If you can download the Windows 7 Ultimate x64 disc from there, the key from the promotional copy activates it just fine. That's what I did.