Using the power of broadband and the higher capacities offered by Blu-ray, a next generation DVD would be much more interactive (http://news.com.com/Blu-ray+burns+for+interactive+content/2100-1041_3-5309378.html?tag=nefd.lede), and could grow and update itself, manufacturers hope.

Say, for example, you buy a DVD of the Spiderman movie. It comes with a trailer for the sequel. As more trailers and other information are available on the sequel, the consumer could have more content downloaded and burned to the DVD automatically, via a next generation DVD player or PC.

Interactive and adaptive content seems to be the future for DVD, in a world where even the internet and television may soon merge into something new.